in-game advertising

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News Stories

Showing 1-3 of 3 results found

RealNetworks to stream ads in casual games

June 27, 2006 Word and puzzle games, which mostly draw female players, are a largely untapped market for ads. TAGS: RealNetworks Inc., in-game advertising, games, women

Play to pay: Service inserts ads in games

April 11, 2005 Start-up will launch in-game ad network with help from game publishers and mainstream advertisers. Photo: Ads get some action TAGS: in-game advertising, advertiser, game company, developer, New York, video game, gamer, games, video

In-game ads to hit $400 million by 2009

June 14, 2006 Increased female, family playing will attract more advertising to the growing medium, research group says. TAGS: billboard, advertiser, Parks Associates, in-game advertising, gamer, video game, games, children, family, TV, video, Microsoft Corp.

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