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Google goes mobile
January 12, 2006 Search giant's Google Personalized Home lets people get e-mail, news, RSS feeds on mobile devices.Google buys RSS company FeedBurner
June 1, 2007 Some say the deal may just be the tipping point that leads to widespread adoption of RSS and advertising in RSS feeds.Google News gets RSS and Atom feeds
August 9, 2005 Consumers can now subscribe to get customized RSS or Atom feeds and see the results of any Google News alerts set up.Google launches blog search
September 14, 2005 New tool searches the text of posts sent out via RSS and Atom, including those in languages such as French, Korean and others.Google jumps on RSS ads
May 18, 2005 Search giant is selling ads for Web publishers' syndicated news feeds, in attempt to lead a developing market.Google tests out blog ad service
April 26, 2005 New variation of AdSense allows publishers to send text or banner ads alongside syndicated content using RSS.Google tests personalized news feed service
October 7, 2005 Google Reader gathers latest reports from syndicated news sites and blogs--joining a growing number of such tools.Google mulls RSS support
June 9, 2004 The company is considering renewing support for the popular Web publishing format, CNET News.com has learned, the latest twist in a standards war that could change how people read the news.Google spurns RSS for rising blog format
February 12, 2004 The company chooses an alternative syndication technology for its Blogger service, leading RSS partisans to urge Google members to quit.Google kicks offline Web apps into gear
May 30, 2007 Search giant launches Google Gears, open-source software that brings offline access and local storage to the Web browser.Google Gears churns toward Microsoft
May 31, 2007 New Google software brings Web-based applications offline, positioning the company in what some say is direct competition with Microsoft.Blog format truce proposed
March 10, 2004 Dave Winer, backer of the widely implemented and criticized RSS syndication format, suggests that the format merge with its challenger.My AOL beta unveiled
July 28, 2005 America Online has teamed up with RSS engine Feedster to offer customized pages with automatic news updates. Images: My AOL beta gets personalOverture tests RSS ads
November 17, 2004 The Yahoo subsidiary is experimenting with Really Simple Syndication as a way to enhance its ad program. Is Google next?Please don't steal this Web content
August 2, 2007 Movement is afoot to stifle "scraper sites," which copy content of blogs and repost it on other sites to profit from ad impressions.Google tries to patent Web syndication ads
July 29, 2005 If granted, patent could throw a wrench in the emerging market around syndicated headlines delivered via the popular RSS format.Google introduces personalized home pages
May 19, 2005 New feature lets people customize info--and serves notice to rivals Yahoo, Microsoft and AOL.Reuters picks up Web syndication technology
May 11, 2004 The RSS format lets Web sites and bloggers receive free feeds of Reuters.com headlines and republish one-line descriptions of stories.Yahoo unveils beta of blog ad network
August 3, 2005 Geared for small and medium-size Web publishers, the network challenges a Google stronghold.Year in review: Browsers get a second wind
December 22, 2005 The Web offers a fresh lease on life, showing healthy competition among browsers and dramatic changes in usage.
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