Content from CNET tagged with

Google Inc. [x] , paid search [x]

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Showing 1-8 of 8 results found

Google fourth-quarter profit nearly triples

January 31, 2007 The search giant beats analyst earnings estimates on continued strength in its cash cow paid search business. TAGS: paid search, traffic acquisition cost, earnings, Eric Schmidt, Google Inc., Yahoo! Inc., radio, video, TV

Lending companies reduce online advertising

February 27, 2008 After January's massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns. TAGS: paid search, online advertising, LendingTree, financial service, financial services company, search engine, interest rate, Yahoo! Inc., Google Inc., U.S.

Google first-quarter profit rises almost 70 percent

April 19, 2007 Results beat Wall Street expectations as the company turns search market share gains into even more revenue from paid search advertising. TAGS: paid search, Wall Street, expectation, Google Inc., Eric Schmidt, Yahoo! Inc., commission, U.S., Microsoft Corp.

Microsoft, Baidu form paid-search partnership

December 14, 2006 After Google sells its Baidu shares, company links up with Microsoft to have its listings appear on Microsoft's Chinese sites. TAGS: Baidu.com Inc., paid search, China, agreement, Google Inc., Microsoft Corp.

Searching on Zotspot could earn users a 10 spot

October 31, 2006 Small search site is the latest to use incentives, like paying people for referrals, to draw traffic from the big guys. TAGS: iWon, incentive, paid search, search engine, traffic, Google Inc., Microsoft Corp.

Court questions Zale's use of trademark in paid search text

April 25, 2007 Buying trademarked search keywords may not be illegal, but using the term in ad text generated by search may be, judge says. TAGS: trademark, paid search, pay-per-click advertising, plaintiff, court, lawsuit, motion, Google Inc., Yahoo! Inc., search engine

Microsoft 'not happy' with search results

January 26, 2007 Software company cuts forecast for its advertising business amid continued share loss to Google and other rivals. TAGS: paid search, market share, Internet service, Yahoo! Inc., search result, Microsoft Corp., software company, Google Inc., Microsoft Windows
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