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Content from CNET tagged with
Google Inc.
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paid search
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Yahoo! Inc.
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News Stories
Showing
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Google fourth-quarter profit nearly triples
January 31, 2007
The search giant beats analyst earnings estimates on continued strength in its cash cow paid search business.
TAGS:
paid search
,
traffic acquisition cost
,
earnings
,
Eric Schmidt
,
Google Inc.
,
Yahoo! Inc.
,
radio
,
video
,
TV
Lending companies reduce online advertising
February 27, 2008
After January's massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns.
TAGS:
paid search
,
online advertising
,
LendingTree
,
financial service
,
financial services company
,
search engine
,
interest rate
,
Yahoo! Inc.
,
Google Inc.
,
U.S.
Google first-quarter profit rises almost 70 percent
April 19, 2007
Results beat Wall Street expectations as the company turns search market share gains into even more revenue from paid search advertising.
TAGS:
paid search
,
Wall Street
,
expectation
,
Google Inc.
,
Eric Schmidt
,
Yahoo! Inc.
,
commission
,
U.S.
,
Microsoft Corp.
Microsoft hurt by poor Live branding, analysts say
January 26, 2007
Some are concerned the company has slipped in its aim to better compete against Google.
TAGS:
paid search
,
David Smith
,
branding
,
Microsoft Windows Live
,
market share
,
Gartner Inc.
,
Internet service
,
Google Inc.
,
MSN
,
brand
,
Microsoft Corp.
,
search engine
,
Yahoo! Inc.
,
Microsoft Windows
Microsoft, Baidu form paid-search partnership
December 14, 2006
After Google sells its Baidu shares, company links up with Microsoft to have its listings appear on Microsoft's Chinese sites.
TAGS:
Baidu.com Inc.
,
paid search
,
China
,
agreement
,
Google Inc.
,
Microsoft Corp.
Searching on Zotspot could earn users a 10 spot
October 31, 2006
Small search site is the latest to use incentives, like paying people for referrals, to draw traffic from the big guys.
TAGS:
iWon
,
incentive
,
paid search
,
search engine
,
traffic
,
Google Inc.
,
Microsoft Corp.
Court questions Zale's use of trademark in paid search text
April 25, 2007
Buying trademarked search keywords may not be illegal, but using the term in ad text generated by search may be, judge says.
TAGS:
trademark
,
paid search
,
pay-per-click advertising
,
plaintiff
,
court
,
lawsuit
,
motion
,
Google Inc.
,
Yahoo! Inc.
,
search engine
Microsoft 'not happy' with search results
January 26, 2007
Software company cuts forecast for its advertising business amid continued share loss to Google and other rivals.
TAGS:
paid search
,
market share
,
Internet service
,
Yahoo! Inc.
,
search result
,
Microsoft Corp.
,
software company
,
Google Inc.
,
Microsoft Windows
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