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Content from CNET tagged with
Google Inc.
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paid search
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Yahoo! Inc.
(23)
search engine
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online advertising
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Lending companies reduce online advertising
February 27, 2008
After January's massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns.
TAGS:
LendingTree
,
paid search
,
online advertising
,
financial services company
,
financial service
,
search engine
,
interest rate
,
Yahoo! Inc.
,
Google Inc.
,
U.S.
Google first-quarter profit rises almost 70 percent
April 19, 2007
Results beat Wall Street expectations as the company turns search market share gains into even more revenue from paid search advertising.
TAGS:
paid search
,
Eric Schmidt
,
Google Inc.
,
Wall Street
,
expectation
,
Yahoo! Inc.
,
commission
,
U.S.
,
Microsoft Corp.
Google fourth-quarter profit nearly triples
January 31, 2007
The search giant beats analyst earnings estimates on continued strength in its cash cow paid search business.
TAGS:
paid search
,
traffic acquisition cost
,
Google Inc.
,
Eric Schmidt
,
earnings
,
Yahoo! Inc.
,
radio
,
TV
,
video
This week in search
February 25, 2005
Paid search is expected to grow faster than any other sector of online advertising, according to a new study.
TAGS:
paid search
,
online advertising
,
IBM Corp.
,
Google Inc.
,
Yahoo! Inc.
Newspaper sites take up paid search ads
August 25, 2004
Three British newspaper giants have signed deals with Yahoo subsidiary Overture Services.
TAGS:
paid search
,
Overture Services Inc.
,
Yahoo! Inc.
,
Google Inc.
Paid search feels growing pains
July 8, 2004
As euphoria fades, the industry may be starting to experience a slowdown. Get ready for the summer doldrums.
TAGS:
paid search
,
Overture Services Inc.
,
equity
,
Yahoo! Inc.
,
Web company
,
Wall Street
,
subsidiary
,
sign
,
pricing
,
Google Inc.
,
Time Warner Inc.
,
volume
,
America Online Inc.
,
MSN
Google sizes up the competition
May 3, 2004
Now that the secretive search king has taken the wraps off its financial data, how does it stack up against that of its rivals?
TAGS:
paid search
,
Overture Services Inc.
,
Google Inc.
,
American Technology Research
,
IPO
,
Yahoo! Inc.
,
margin
,
Internet search
,
America Online Inc.
,
Microsoft Corp.
Commentary: Google's new search terms
October 14, 2004
The new Desktop Search tool sets the bar high and moves Google squarely into Microsoft territory.
TAGS:
desktop search
,
personalized search
,
paid search
,
Internet search
,
Ask Jeeves Inc.
,
Google Inc.
,
commentary
,
activity
,
Yahoo! Inc.
,
hard drive
,
Microsoft Corp.
Microsoft, Baidu form paid-search partnership
December 14, 2006
After Google sells its Baidu shares, company links up with Microsoft to have its listings appear on Microsoft's Chinese sites.
TAGS:
Baidu.com Inc.
,
paid search
,
China
,
Google Inc.
,
agreement
,
Microsoft Corp.
Court questions Zale's use of trademark in paid search text
April 25, 2007
Buying trademarked search keywords may not be illegal, but using the term in ad text generated by search may be, judge says.
TAGS:
trademark
,
pay-per-click advertising
,
paid search
,
plaintiff
,
court
,
Google Inc.
,
motion
,
lawsuit
,
Yahoo! Inc.
,
search engine
Microsoft hurt by poor Live branding, analysts say
January 26, 2007
Some are concerned the company has slipped in its aim to better compete against Google.
TAGS:
David Smith
,
branding
,
paid search
,
Microsoft Windows Live
,
Internet service
,
brand
,
market share
,
Google Inc.
,
MSN
,
Gartner Inc.
,
Microsoft Corp.
,
search engine
,
Yahoo! Inc.
,
Microsoft Windows
Yahoo earnings to shine on search
April 5, 2004
The portal giant is set to report its financial earnings, capping another quarter dominated by efforts to take on Google and beef up its Web search business.
TAGS:
paid search
,
Yahoo! Inc.
,
traffic acquisition cost
,
Overture Services Inc.
,
earnings
,
SBC Communications Inc.
,
Internet search
,
Google Inc.
,
search engine
,
e-mail
Google and Yahoo receive downgrade
February 24, 2005
Fearing a slowdown in the online-ad market, analyst downgrades the stocks of search giants Google and Yahoo.
TAGS:
online advertising
,
research note
,
Yahoo! Inc.
,
paid search
,
Google Inc.
,
Thomson Corp.
,
leader
Microsoft 'not happy' with search results
January 26, 2007
Software company cuts forecast for its advertising business amid continued share loss to Google and other rivals.
TAGS:
paid search
,
query
,
market share
,
search result
,
Microsoft Corp.
,
Google Inc.
,
Yahoo! Inc.
,
Internet service
,
software company
,
Microsoft Windows
In search of profits
May 8, 2003
Seen as a bright spot in the flagging Internet industry, paid search listings have become the subject of fierce competition and are driving major changes in Web advertising techniques.
TAGS:
paid search
,
Web Advertising
,
advertiser
,
search engine
,
search
,
Web page
,
technique
,
Google Inc.
,
Web browser
Clicks by deception? Not quite
February 25, 2005
CNET News.com's Charles Cooper says the brouhaha over a new Google search feature is turning into a debate of the deaf.
TAGS:
Smart Tags
,
Google Inc.
,
Sergey Brin
,
Larry Page
,
paid search
,
blogosphere
,
Google Search
,
toolbar
,
Microsoft Corp.
In maturing market, how can Google grow?
August 19, 2004
Search giant will need to innovate as keyword advertising inevitably reaches a plateau.
TAGS:
online advertising
,
PricewaterhouseCoopers Consulting
,
paid search
,
Google Inc.
,
IPO
,
Forrester Research Inc.
,
search
,
brand
Factiva chief: Google not a threat
July 2, 2004
CEO of paid search service asserts: "It's a long way before quality information is free."
TAGS:
Factiva
,
paid search
,
Google Inc.
,
Bill Gates
,
threat
,
CEO
Google plans trademark gambit
April 13, 2004
The search engine giant plans to remove some limits on keyword advertising sales, highlighting a high-stakes gamble for its popular advertising service.
TAGS:
Google Inc.
,
paid search
,
advertiser
,
eBay Inc.
,
search engine
,
finance
,
Time Warner Inc.
,
expert
,
Yahoo! Inc.
Study: Net users confused about search
January 24, 2005
Millions of Americans use search engines, but most know little about how they work or how results are presented.
TAGS:
Internet user
,
search engine
,
paid search
,
Yahoo! Inc.
,
study
,
Google Inc.
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