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Content from CNET tagged with

Google Inc. [x] , paid search [x]

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News Stories

Showing 1-20 of 30 results found

Lending companies reduce online advertising

February 27, 2008 After January's massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns. TAGS: LendingTree, paid search, online advertising, financial services company, financial service, search engine, interest rate, Yahoo! Inc., Google Inc., U.S.

Google first-quarter profit rises almost 70 percent

April 19, 2007 Results beat Wall Street expectations as the company turns search market share gains into even more revenue from paid search advertising. TAGS: paid search, Eric Schmidt, Google Inc., Wall Street, expectation, Yahoo! Inc., commission, U.S., Microsoft Corp.

Google fourth-quarter profit nearly triples

January 31, 2007 The search giant beats analyst earnings estimates on continued strength in its cash cow paid search business. TAGS: paid search, traffic acquisition cost, Google Inc., Eric Schmidt, earnings, Yahoo! Inc., radio, TV, video

This week in search

February 25, 2005 Paid search is expected to grow faster than any other sector of online advertising, according to a new study. TAGS: paid search, online advertising, IBM Corp., Google Inc., Yahoo! Inc.

Newspaper sites take up paid search ads

August 25, 2004 Three British newspaper giants have signed deals with Yahoo subsidiary Overture Services. TAGS: paid search, Overture Services Inc., Yahoo! Inc., Google Inc.

Paid search feels growing pains

July 8, 2004 As euphoria fades, the industry may be starting to experience a slowdown. Get ready for the summer doldrums. TAGS: paid search, Overture Services Inc., equity, Yahoo! Inc., Web company, Wall Street, subsidiary, sign, pricing, Google Inc., Time Warner Inc., volume, America Online Inc., MSN

Google sizes up the competition

May 3, 2004 Now that the secretive search king has taken the wraps off its financial data, how does it stack up against that of its rivals? TAGS: paid search, Overture Services Inc., Google Inc., American Technology Research, IPO, Yahoo! Inc., margin, Internet search, America Online Inc., Microsoft Corp.

Commentary: Google's new search terms

October 14, 2004 The new Desktop Search tool sets the bar high and moves Google squarely into Microsoft territory. TAGS: desktop search, personalized search, paid search, Internet search, Ask Jeeves Inc., Google Inc., commentary, activity, Yahoo! Inc., hard drive, Microsoft Corp.

Microsoft, Baidu form paid-search partnership

December 14, 2006 After Google sells its Baidu shares, company links up with Microsoft to have its listings appear on Microsoft's Chinese sites. TAGS: Baidu.com Inc., paid search, China, Google Inc., agreement, Microsoft Corp.

Court questions Zale's use of trademark in paid search text

April 25, 2007 Buying trademarked search keywords may not be illegal, but using the term in ad text generated by search may be, judge says. TAGS: trademark, pay-per-click advertising, paid search, plaintiff, court, Google Inc., motion, lawsuit, Yahoo! Inc., search engine

Yahoo earnings to shine on search

April 5, 2004 The portal giant is set to report its financial earnings, capping another quarter dominated by efforts to take on Google and beef up its Web search business. TAGS: paid search, Yahoo! Inc., traffic acquisition cost, Overture Services Inc., earnings, SBC Communications Inc., Internet search, Google Inc., search engine, e-mail

Google and Yahoo receive downgrade

February 24, 2005 Fearing a slowdown in the online-ad market, analyst downgrades the stocks of search giants Google and Yahoo. TAGS: online advertising, research note, Yahoo! Inc., paid search, Google Inc., Thomson Corp., leader

Microsoft 'not happy' with search results

January 26, 2007 Software company cuts forecast for its advertising business amid continued share loss to Google and other rivals. TAGS: paid search, query, market share, search result, Microsoft Corp., Google Inc., Yahoo! Inc., Internet service, software company, Microsoft Windows

In search of profits

May 8, 2003 Seen as a bright spot in the flagging Internet industry, paid search listings have become the subject of fierce competition and are driving major changes in Web advertising techniques. TAGS: paid search, Web Advertising, advertiser, search engine, search, Web page, technique, Google Inc., Web browser

Clicks by deception? Not quite

February 25, 2005 CNET News.com's Charles Cooper says the brouhaha over a new Google search feature is turning into a debate of the deaf. TAGS: Smart Tags, Google Inc., Sergey Brin, Larry Page, paid search, blogosphere, Google Search, toolbar, Microsoft Corp.

In maturing market, how can Google grow?

August 19, 2004 Search giant will need to innovate as keyword advertising inevitably reaches a plateau. TAGS: online advertising, PricewaterhouseCoopers Consulting, paid search, Google Inc., IPO, Forrester Research Inc., search, brand

Factiva chief: Google not a threat

July 2, 2004 CEO of paid search service asserts: "It's a long way before quality information is free." TAGS: Factiva, paid search, Google Inc., Bill Gates, threat, CEO

Google plans trademark gambit

April 13, 2004 The search engine giant plans to remove some limits on keyword advertising sales, highlighting a high-stakes gamble for its popular advertising service. TAGS: Google Inc., paid search, advertiser, eBay Inc., search engine, finance, Time Warner Inc., expert, Yahoo! Inc.

Study: Net users confused about search

January 24, 2005 Millions of Americans use search engines, but most know little about how they work or how results are presented. TAGS: Internet user, search engine, paid search, Yahoo! Inc., study, Google Inc.
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