Version: 2008
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Content from CNET tagged with

online advertising [x] , Google Inc. [x]

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News Stories

Showing 1-20 of 53 results found

Google offers fee-based online ad analytics

January 24, 2006 Search giant partners with Zaaz for high-end offering while still resolving issues signing up customers for previous, free service. TAGS: analytics, Google Analytics, online advertising, invitation, Google Inc., fee, Microsoft Corp.

Google's video replay

May 30, 2006 Search giant's new video-ad auction service should fare better than lackluster Google Video launch, experts say. TAGS: video advertisement, auction service, online advertising, marketer, Google Inc., advertiser, market research company, Google Video, Time Warner Inc., expert, video

Google ETA? 300 years to index the world's info

October 8, 2005 Google's Eric Schmidt talks about his company's mission, among other things, at a national advertisers conference Saturday. TAGS: Eric Schmidt, Google Inc., online advertising, Yahoo! Inc., power, conference, U.S.

Right Media launches online ad auction

June 19, 2006 Service lets users bid for display ad space rather than going through networks or agencies that set prices, take cuts. TAGS: Right Media Inc., online advertising, advertiser, auction, marketplace, agency, CEO, Google Inc., Microsoft Corp.

Companies want scrutiny of Google-DoubleClick deal

April 15, 2007 Yahoo, AT&T and Microsoft among those considering regulatory objections to search giant's planned purchase of online-ad company. TAGS: DoubleClick Inc., online advertising company, Brad Smith, scrutiny, regulator, online advertising, Google Inc., Yahoo! Inc., AT&T Corp., Microsoft Corp.

Google and Yahoo receive downgrade

February 24, 2005 Fearing a slowdown in the online-ad market, analyst downgrades the stocks of search giants Google and Yahoo. TAGS: online advertising, research note, Yahoo! Inc., paid search, Thomson Corp., Google Inc., leader

Google loses ad exec to CBS

March 1, 2007 Patrick Keane, a four-year Google veteran, has been named chief marketing officer at CBS Interactive. TAGS: CBS Broadcasting Inc., Keane Inc., analytics, online advertising, Google Inc., exec, video

Google takes ad sales to print

August 31, 2005 Search giant quietly tests magazine ad market, in attempt to capture traditional advertising dollars. TAGS: print advertising, advertising sales, advertiser, Internet advertising, Google Inc., Google AdWords, Internet search advertising, media company, online advertising, senior vice president, printer

Quantifying Microsoft's biggest purchase ever

May 18, 2007 For $6 billion, Redmond gets Aquantive, a leading player in serving online ads. But will it get peace of mind?Microsoft to buy Aquantive for $6 billion TAGS: aQuantive Inc., online advertising, 24/7 Real Media Inc., DoubleClick Inc., Redmond, Google Inc., Microsoft Corp., Yahoo! Inc.

First-quarter Web ad sales hit $2.8 billion

June 6, 2005 As TV audience fragments, advertisers look for cheaper alternatives such as search-engine marketing via Google, Yahoo. TAGS: online advertising, PricewaterhouseCoopers Consulting, marketer, dot-com, Yahoo! Inc., researcher, Google Inc., TV

Search engines race to update privacy policies

July 23, 2007 Microsoft and Yahoo are the latest to announce limits on how long they will keep Web search data. TAGS: online advertising, cookie, Internet search, search engine, IP address, Yahoo! Inc., IP, Google Inc., Microsoft Corp.

Year in review: Google gets even more ambitious

December 28, 2007 The search giant gets into the phone business, with an eye on prime wireless real estate, and works toward a takeover of ad specialist DoubleClick. TAGS: online advertising, DoubleClick Inc., Jerry Yang, Google Inc., Viacom Inc., real estate, Yahoo! Inc., YouTube, video, Microsoft Corp.

EU extends review of Google-DoubleClick merger

November 13, 2007 European Commission's decision to take a deeper look at the proposed merger potentially puts the $3.1 billion deal at risk. TAGS: merger, DoubleClick Inc., online advertising, commission, regulator, European Union, investigation, antitrust, decision, Eric Schmidt, Google Inc., acquisition, Microsoft Corp.

Google settlement or not, click fraud won't go away

April 10, 2006 Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers. TAGS: click fraud, advertiser, settlement, online advertising, Yahoo! Inc., Internet search advertising, rival, Google Inc., search engine, lawsuit, click, search result, Time Warner Inc., MSN

Google gets in on 'Intel Inside' campaign

April 25, 2007 Search giant will provide online ad marketing tools to Intel's virtual marketing storefront for licensees. TAGS: storefront, licensee, Intel, Google AdWords, online advertising, Google Inc.

This week in search

February 25, 2005 Paid search is expected to grow faster than any other sector of online advertising, according to a new study. TAGS: paid search, online advertising, IBM Corp., Google Inc., Yahoo! Inc.

Is Google worth its weight in gold?

November 17, 2006 As its stock price nears $500, strong growth opportunities in online advertising make Google worth every penny, analysts say. TAGS: market capitalization, net profit, Google Inc., media company, Yahoo! Inc., online advertising, Time Warner Inc., eBay Inc., Amazon.com Inc., Microsoft Corp.

How deep is the online-ad well?

May 9, 2006 Everyone from Microsoft to the tiniest Silicon Alley start-up is counting on online-ad sales. Experts say they've got a huge market still to tap. TAGS: online advertising, eMarketer, Procter & Gamble Co., market research, U.S., media, start-up, Yahoo! Inc., radio, Microsoft Corp., Google Inc., TV

Microsoft's ad pitch underpins Net moves

November 11, 2005 The company is betting on its AdCenter tool to help it realize its grand ambition to deliver free software over the Internet. TAGS: online advertising, Google AdWords, Yahoo! Inc., Google Inc., Microsoft Corp., president

Google slowdown no surprise

February 28, 2006 Shares plunge as CFO says growth of cash-cow online ad sales is slowing. TAGS: monetization, CFO, online advertising, Google Inc., Yahoo! Inc., Microsoft Corp.
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