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Microsoft's new search guru talks strategy
September 27, 2007 Microsoft aims to get current MSN users to stop going to Google.Desktop search race heats up
December 13, 2004 With beta service, Microsoft's MSN aims to move up from the back of the crowd. Also: Will IBM be the Google of the business world?MSN blogs sift through popular culture
August 8, 2005 Microsoft quietly launches MSN Filter, which features blogs that cover five categories of entertainment.MSN loses top executive
February 21, 2006 David Cole plans to take a year off, as Microsoft continues its effort to wrest market share away from Google.Google to bid on AOL?
September 19, 2005 An analyst report speculates that the search giant may want to pre-empt a Microsoft takeover of the Time Warner unit.MSN's Web search picks up steam
January 15, 2005 Net portal is increasingly testing its own legs in Web search race, sending visitors home-baked results over Yahoo's.Commentary: MSN Search--just good enough
November 11, 2004 Microsoft has unveiled a new version of its search technology. It won't beat Google, but that's OK--it doesn't have to.Microsoft buys Lookout to boost search
July 16, 2004 The acquisition comes two weeks after the launch of a revamped MSN search.MSN vs. Google and Yahoo, Round 3
March 16, 2005 Microsoft's surge into search started with algorithmic and desktop efforts. Now comes the paid-search platform.MSN takes on Google AdWords
September 26, 2005 The Microsoft unit launches AdCenter in France, and plans to test out the paid-search ad system in the U.S. next month.Google launches blog search
September 14, 2005 New tool searches the text of posts sent out via RSS and Atom, including those in languages such as French, Korean and others.Google ups ante in mapping rivalry
July 25, 2005 Company unveils hybrid mapping site on heels of MSN's Virtual Earth, in heated battle for localized search. MSN, Google label EarthMicrosoft kicks off search effort
February 1, 2005 Firm replaces Yahoo's search technology with its own and launches widespread ad campaign, in hopes of dethroning Google. Images: Microsoft revs its search engineMSN joins desktop search fray
December 13, 2004 Beta software launch sees Microsoft take on Google, Yahoo and others in hotly contested race to dominate desktop search.Google gets the glory in search referrals
March 30, 2004 In a snapshot of search engine use on the Internet, market researcher WebSideStory says Google this month recorded an all-time high in search referrals in the United States.MSN makes play for more searchers overseas
February 18, 2004 The software giant's Internet portal unveils news search in several additional foreign languages, advancing its search strategy internationally to compete with Google.Search wars are about to get personal
February 17, 2004 Web surfers are anything but loyal when it comes to their favorite search engines, new research shows, as Yahoo and MSN seek to wrest the search crown from Google.Gates: Microsoft will keep Google honest
May 4, 2006 He concedes mistakes, but Bill Gates promises that Redmond's investments will enable it to catch its rival. Photo: Gates, Jay-Z share a smileFighting phishing and defending IM
April 4, 2005 Google adapts its e-mail service to foil online fraudsters. Microsoft is also out to nail phishers, and faces a worm targeting MSN Messenger.MSN to challenge Google, Yahoo ads
March 15, 2005 Software giant on Wednesday will debut pilot program to sell sponsored search listings, sources familiar with plan say.
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