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News Stories

Showing 1-3 of 3 results found

Digital ads tune in

April 29, 2004 Traditional advertisers are trying to use ad-skipping technologies and the like to their interactive advantage and are shifting their dollars toward more "accountable" campaigns. TAGS: advertiser, TiVo Inc., video recorder, digital video, Forrester Research Inc., DVR, search result, recorder, TV, media, brand, Google Inc., video

Murdoch the latest media mogul to take on YouTube

February 8, 2007 News Corp. boss Rupert Murdoch follows InterActiveCorp's Barry Diller in questioning the "hypnotic" site's business model. TAGS: Rupert Murdoch, Viacom Inc., News Corp., YouTube, entertainment company, MySpace, media, entertainment, CEO, TV, Google Inc., video

How deep is the online-ad well?

May 9, 2006 Everyone from Microsoft to the tiniest Silicon Alley start-up is counting on online-ad sales. Experts say they've got a huge market still to tap. TAGS: online advertising, eMarketer, Procter & Gamble Co., Ford, market research, media, U.S., start-up, radio, Yahoo! Inc., Microsoft Corp., Google Inc., TV

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