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Google Inc. [x] , marketer [x]

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Showing 1-13 of 13 results found

Google seeks more marketers

February 2, 2005 Search giant launches program that pays $20 to any Web site for referring a new advertiser or publishing partner. TAGS: marketer, advertiser, Google Inc., search engine

Widgets are the new ad kid on the block

December 19, 2007 Brand advertisers are turning to mini-applications with dynamic content that people can embed in their own Web pages and share with others. TAGS: marketer, Facebook, brand, online advertising, Google Inc., blog, president, Real-Time, photograph, video, games, Microsoft Corp.

Google's video replay

May 30, 2006 Search giant's new video-ad auction service should fare better than lackluster Google Video launch, experts say. TAGS: video advertisement, auction service, online advertising, marketer, Google Inc., advertiser, Google Video, video, market research company, expert, Time Warner Inc.

Commentary: Google-YouTube and the value of social computing

October 10, 2006 Yes, there are some very real copyright challenges. But this deal is a harbinger of the impending social-video Web. TAGS: social computing, YouTube, marketer, video advertisement, Google Inc., commentary, owner, Forrester Research Inc., video, value

Commentary: Display time for Google

April 26, 2005 Site-targeting service means new revenue for search giant and, for marketers, more control over how and where their ads appear. TAGS: marketer, branding, Google Inc., publisher, Google AdSense, brand, CNN, pricing, commentary, Forrester Research Inc., relationship, blog

Google wants ruling on search trademark law

December 5, 2003 Aiming to pre-empt mounting complaints of trademark violations, the search company asks a court to rule on whether its keyword-advertising policy is legal. TAGS: trademark, Google Inc., advertiser, infringement, marketer, complaint, court, search result, policy, law, eBay Inc., search engine, California

First-quarter Web ad sales hit $2.8 billion

June 6, 2005 As TV audience fragments, advertisers look for cheaper alternatives such as search-engine marketing via Google, Yahoo. TAGS: online advertising, PricewaterhouseCoopers Consulting, marketer, Yahoo! Inc., dot-com, researcher, TV, Google Inc.

Click fraud roils search advertisers

March 4, 2005 Skewing sponsored-search listings is a "billion-dollar problem"--and some companies at SES are fighting back. TAGS: click fraud, fraud, medical billing, advertiser, marketer, search engine, Google Inc., president, Yahoo! Inc., click, monitoring

Trademarks cast shadow on paid search

August 20, 2003 A growing number of companies are concerned about how affiliates are infringing their trademarks in keyword-search advertising. TAGS: NetFlix Inc., trademark, affiliate, Overture Services Inc., paid search, SEM, marketer, eBay Inc., search engine, Google Inc., search result

Ad industry edging closer to electronic trading age

March 1, 2007 Advertising trade group and eBay detail plans for a national effort to enable electronic buying and selling of ads across media. TAGS: advertising agency, eBay Inc., seller, marketer, exchange, marketplace, media company, buyer, radio, Google Inc.

New IE may burst pop-up bubble

November 24, 2003 Pop-up advertisements have thrived despite efforts to eradicate them, but now online marketers are wondering if the Web's most detested ad format will meet its match: Microsoft. TAGS: pop-up, marketer, online advertising, advertiser, publisher, Microsoft Internet Explorer, Internet Service Provider, toolbar, service provider, Microsoft Corp., Yahoo! Inc., Web browser, Google Inc.

New spin on search ads

May 5, 2004 Tacoda Systems, a little-known tech company, is testing a system that lets marketers bid against rivals to reach targeted audiences as they surf the Web. TAGS: advertiser, marketer, Internet search advertising, Overture Services Inc., profile, visitor, Google Inc.

Court gives adware maker WhenU green light

June 28, 2005 Appeals court reverses decision that confined WhenU from selling pop-ups triggered by 1-800-Contacts' trademarks. TAGS: WhenU, 1-800-Contacts, trademark, marketer, adware, advertiser, law, pop-up, court, vision, decision, Google Inc.
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