Version: 2008
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Content from CNET tagged with

Yahoo! Inc. [x] , Google Inc. [x] , lawsuit [x] , trademark [x]

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Google keyword infringement case to proceed

 March 30, 2006 Court rules that a lawsuit over a company purchasing a rival's trademark as a search keyword should go to trial. TAGS: GEICO, trademark, infringement, lawsuit, Google Inc., purchase, Yahoo! Inc., trial

Court questions Zale's use of trademark in paid search text

 April 25, 2007 Buying trademarked search keywords may not be illegal, but using the term in ad text generated by search may be, judge says. TAGS: trademark, paid search, plaintiff, pay-per-click advertising, court, motion, lawsuit, Yahoo! Inc., Google Inc., search engine
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