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Content from CNET tagged with

Google AdWords

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News Stories

Showing 1-20 of 24 results found

Google offers management tool for AdWords

February 9, 2006 AdWords Editor aims to simplify locating and editing keywords, finding specific campaigns, and cutting and pasting text ads. TAGS: Google AdWords, advertiser, text advertisement, Google Inc., e-mail

Google lets advertisers schedule campaign breaks

June 16, 2006 AdWords to allow advertisers to adjust bids and pause campaigns for specific hours or days. TAGS: advertiser, Google AdWords, Google Inc.

Google's AdWords gets API beta

January 28, 2005 Search giant says the software will allow advertisers to more closely tailor ad content to reflect specific needs. TAGS: Google AdWords, API, advertiser, Google Inc.

Google ads will stream out to XM listeners

August 2, 2006 AdWords service will let Google clients expand distribution of their message, from the Net to satellite radio. TAGS: DMarc Broadcasting, XM Satellite Radio, Google AdWords, satellite radio, radio, Google Inc., satellite, client

Google pulls malicious sponsored links

April 28, 2007 AdWords service was being abused to offer links that appeared legitimate but actually attempted to install malicious software. TAGS: Google AdWords, Google Inc., link, security

Google, Salesforce.com partner on Web site

June 5, 2007 Site aims to allow the online customer relationship management software maker to act as a reseller for Google's AdWords. TAGS: Google AdWords, Salesforce.com Inc., alliance, Marc Benioff, Google Inc., reseller, software company

Salesforce.com buys into Google AdWords

August 22, 2006 Company acquires tiny start-up that built an add-on for purchasing and managing Google-driven Web ad campaigns. TAGS: Salesforce.com Inc., Marc Benioff, Google AdWords, Salesforce.com AppExchange, campaign, CRM, Google Inc., Boston, acquisition

French party exploits Google Adwords

November 16, 2005 Political leaders in majority party use Adword system to direct users to the party's sponsored links. TAGS: Google AdWords, petition, spokesperson, Google Inc., violence, Paris, link

Verizon SuperPages.com joins Google AdWords

March 28, 2006 Deal aims to get the classified ad provider's thousands of marketers' ads onto Google search result pages. TAGS: SuperPages.com, Google AdWords, Verizon Communications, Google Inc., Time Warner Inc., small business, search result, opportunity, MSN, Google Search

Google changes irk advertisers, please publishers

August 23, 2005 Modifications to the way AdWords advertisers bid on keywords come in the wake of new competition from Yahoo. TAGS: Google AdWords, advertiser, Google AdSense, publisher, Google Inc., Yahoo! Inc.

Google Checkout debuts in the U.K.

April 13, 2007 Retailers in Britain can now use the online payment service, which also ties in closely to Google's Adwords service. TAGS: Google Checkout, Google AdWords, shopper, retailer, PayPal, Checkout, online payment, Google Inc., U.K., payment, eBay Inc., U.S.

Google to offer advertisers click fraud stats

July 26, 2006 Advertisers will be able to see number of invalid clicks, as well as what percentage that represents of total clicks. TAGS: click fraud, advertiser, settlement, Google AdWords, Google Inc., click, Microsoft Corp.

Google calls click fraud estimates overblown

August 8, 2006 Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud. TAGS: click fraud, Google AdWords, advertiser, Google Inc., pay-per-click advertising, click, search engine, Yahoo! Inc., Web browser, Microsoft Corp.

Google gets in on 'Intel Inside' campaign

April 25, 2007 Search giant will provide online ad marketing tools to Intel's virtual marketing storefront for licensees. TAGS: licensee, storefront, Google AdWords, Intel, Google Inc., online advertising

Google tunes into radio ads

December 7, 2006 Beta lets advertisers buy radio ads, further evolving the search giant's online automated advertising system. TAGS: DMarc Broadcasting, Google AdWords, radio, online advertising, Google Inc., bid, advertiser, agency

Google Checkout checks in

June 29, 2006 update Going shopping online? The search giant wants to sell you on its new payment plan. Images: Google Checkout TAGS: Google Checkout, payment processing, Google AdWords, merchant, Checkout, payment, Google Inc., Citigroup Inc., shopping cart, credit card, purchase, Amazon.com Inc., video

Google to offer free analytics service

November 14, 2005 The service will let companies see how visitors interact with their Web sites and how their ad campaigns are faring. TAGS: analytics, Google Analytics, Google AdWords, visitor, Google Inc., small and medium business, Microsoft Corp.

Google, VNU in targeted ad deal

February 16, 2005 The search giant's AdWords program is coming to the Web sites of Billboard, Hollywood Reporter and other VNU publications. Images: Google's maps to go TAGS: Google AdWords, publication, Google Inc.

Google loses French trademark lawsuit

June 28, 2006 Appeals court affirms lower court ruling that Google infringed trademark by selling keyword ads using word "Vuitton." TAGS: trademark, euro, Google AdWords, lawsuit, Google Inc., court, Microsoft Corp.

Google loses trademark case in France

February 4, 2005 French court charges search giant with trademark counterfeiting and misleading advertising in case brought by Louis Vuitton. TAGS: GEICO, trademark, Google Inc., Google AdWords, court, search result, France
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