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Geico sues Google, Overture over trademarks

May 18, 2004 The auto insurance company is taking the search engines to court for allegedly violating its trademarks by selling them as keywords in their advertising programs. TAGS: GEICO, Overture Services Inc., consumer confusion, trademark, insurance company, advertiser, Google Inc., complaint, Yahoo! Inc., search engine, insurance, search result, practice, brand, U.S.

Google's ad sales tested in court

February 14, 2006 A payday lending company in Ohio sues Google, saying it shouldn't sell rivals ads for searches on its trademarked name. TAGS: GEICO, advertising sales, trademark, Google Inc., Ohio, court, practice, search engine
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