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Google wins in trademark suit with Geico

December 15, 2004 Judge rules that the search giant's use of trademarks in keyword advertising is legal. TAGS: GEICO, Overture Services Inc., trademark, infringement, Google Inc., Judge, motion, mark, law, Internet search

Google may be liable for trademark infringement

August 17, 2005 Court opinion leaves open question of liability for Geico trademarks used in Google ad text. TAGS: GEICO, trademark, infringement, advertiser, Google Inc., court, insurance company, law, opinion, mark, text, Yahoo! Inc.

Google keyword infringement case to proceed

March 30, 2006 Court rules that a lawsuit over a company purchasing a rival's trademark as a search keyword should go to trial. TAGS: GEICO, trademark, infringement, lawsuit, Google Inc., purchase, Yahoo! Inc., trial

Ruling adds to confusion over legality of keywords

April 1, 2006 In ruling that counters findings in other cases, court says pharmacies didn't infringe on Merck trademark through use of "Zocor" keyword. TAGS: Merck Co., GEICO, dilution, infringement, defendant, court, New York, confusion, search engine, Time Warner Inc., decision, Google Inc., link

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infringement [x] , GEICO [x]