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News Stories
Showing 1-8 of 8 results foundXbox 360 meets PS3, and it's ready to rumble
December 11, 2006 reporter's notebook But is it a fair fight between game consoles when Microsoft is calling the shots?Xbox Live cues up TV, movie downloads
November 7, 2006 New feature appears to be Microsoft's latest attempt to colonize the living room.Can Google score with in-game ads?
February 9, 2007 As the search giant sorts out how it might serve ads into online games, it has to take the Xbox factor into account.Microsoft's Bach looks for harmony in entertainment
January 11, 2007 Unit chief Robbie Bach's toughest task may be dovetailing the company's entertainment efforts. Photos: Bach at CESAt E3, entertainment is the name of the game
July 12, 2007 Console manufacturers want you to know there's more to games than first-person shooters and role-playing adventures.Microsoft's Bach pitches 'user-driven marketing'
May 2, 2007 Robert Bach, head of Microsoft's Entertainment and Devices division, says new Web apps are "changing the world of marketing."Photos: Talking marketing at Mix '07Drawing on the Wii, reality TV
December 28, 2006 Game designer Jane McGonigal says the console could save democracy, advises other designers to watch Survivor.High notes from a low-profile E3
July 16, 2008 The new-style E3 is no longer a huge free-for-all, but that doesn't mean Microsoft and others in the video-game business aren't making some noise. Sponsored matches for "TV"
