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News Stories
Showing 1-11 of 11 results foundNew tech aims to get kids off the couch
February 23, 2006 No more nagging about playing video games past bedtime. Hopscotch wants to keep kids from being glued to gadgets.In-game ads to hit $400 million by 2009
June 14, 2006 Increased female, family playing will attract more advertising to the growing medium, research group says.Xbox 360 meets PS3, and it's ready to rumble
December 11, 2006 reporter's notebook But is it a fair fight between game consoles when Microsoft is calling the shots?At E3, entertainment is the name of the game
July 12, 2007 Console manufacturers want you to know there's more to games than first-person shooters and role-playing adventures.Apple still quiet on game strategy
February 15, 2007 Windows PCs still own the game world, as Apple seems content to focus on digital media and portable music.Xbox Live cues up TV, movie downloads
November 7, 2006 New feature appears to be Microsoft's latest attempt to colonize the living room.Microsoft's Bach pitches 'user-driven marketing'
May 2, 2007 Robert Bach, head of Microsoft's Entertainment and Devices division, says new Web apps are "changing the world of marketing."Photos: Talking marketing at Mix '07Can Google score with in-game ads?
February 9, 2007 As the search giant sorts out how it might serve ads into online games, it has to take the Xbox factor into account.Microsoft's Bach looks for harmony in entertainment
January 11, 2007 Unit chief Robbie Bach's toughest task may be dovetailing the company's entertainment efforts. Photos: Bach at CESE3 2007: A gathering of game makers
July 13, 2007 special coverage Although the game conference has been pared down, hopes are high for a strong slate of new games.High notes from a low-profile E3
July 16, 2008 The new-style E3 is no longer a huge free-for-all, but that doesn't mean Microsoft and others in the video-game business aren't making some noise. Sponsored matches for "TV"
