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Microsoft's Bach pitches 'user-driven marketing'

 May 2, 2007 Robert Bach, head of Microsoft's Entertainment and Devices division, says new Web apps are "changing the world of marketing."Photos: Talking marketing at Mix '07 TAGS: Robert Bach, Gears of War, Burger King Corp., Microsoft Zune, Web application, Microsoft Windows Live, Microsoft Xbox, Xbox 360, Microsoft Corp., entertainment, conference, games, video, Microsoft Windows
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