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Forrester Research Inc. ^[x] , TV ^[x] , video recorder ^[x]

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April 29, 2004 Traditional advertisers are trying to use ad-skipping technologies and the like to their interactive advantage and are shifting their dollars toward more "accountable" campaigns. TAGS: advertiser, TiVo Inc., video recorder, Forrester Research Inc., digital video, DVR, search result, recorder, TV, media, Google Inc., brand, video

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