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Commentary: Pros and cons of a Microsoft-Yahoo mashup
May 4, 2007
Reports of a potential merger are intriguing, says Forrester's Charlene Li, but could the giants really get along as one?
TAGS:
merger
,
mashup
,
Yahoo! Inc.
,
commentary
,
Forrester Research Inc.
,
audience
,
pro
,
acquisition
,
Google Inc.
,
Microsoft Corp.
,
Firefox
,
Microsoft Windows
Google's Android has long road ahead
November 6, 2007
Search company's new mobile software platform could revolutionize the cell phone market, but consumers shouldn't hold their breath for cool new phones.
TAGS:
Open Handset Alliance
,
mobile operator
,
Google Android
,
handset
,
Google Inc.
,
Forrester Research Inc.
,
carrier
,
alliance
,
T-Mobile
,
Verizon Wireless
,
platform
,
cell phone
,
U.S.
,
mobile phone
,
PC
With Checkout, Google is ready to take your order
July 5, 2006
Its new online payment system draws little flak from privacy advocates. Do people really trust Google that much?
TAGS:
Google Checkout
,
merchant
,
Checkout
,
Google AdWords
,
Google Inc.
,
Forrester Research Inc.
,
antitrust
,
payment
,
Microsoft Corp.
,
security
,
Microsoft Windows
Google tries to patent Web syndication ads
July 29, 2005
If granted, patent could throw a wrench in the emerging market around syndicated headlines delivered via the popular RSS format.
TAGS:
syndication
,
Feedster
,
patent
,
RSS
,
Forrester Research Inc.
,
online advertising
,
Yahoo! Inc.
,
Google Inc.
,
blog
Commentary: Display time for Google
April 26, 2005
Site-targeting service means new revenue for search giant and, for marketers, more control over how and where their ads appear.
TAGS:
marketer
,
branding
,
Google Inc.
,
publisher
,
Google AdSense
,
commentary
,
pricing
,
Forrester Research Inc.
,
CNN
,
relationship
,
brand
,
blog
In ad wars, Yahoo aims for Right touch
April 30, 2007
Purchase of Right Media online ad exchange raises stakes after rival Google's recent buy of online ad firm DoubleClick.
TAGS:
Right Media Inc.
,
online advertising
,
DoubleClick Inc.
,
Yahoo! Inc.
,
exchange
,
stake
,
inventory
,
Terry Semel
,
marketplace
,
leg
,
Forrester Research Inc.
,
Google Inc.
Digital ads tune in
April 29, 2004
Traditional advertisers are trying to use ad-skipping technologies and the like to their interactive advantage and are shifting their dollars toward more "accountable" campaigns.
TAGS:
advertiser
,
TiVo Inc.
,
video recorder
,
digital video
,
DVR
,
Forrester Research Inc.
,
search result
,
recorder
,
TV
,
media
,
brand
,
Google Inc.
,
video
Microsoft said to be mulling purchase of Claria
June 30, 2005
A buyout would give MSN several key assets, but would put it under the watchful eye of consumer watchdogs.
TAGS:
Claria Corp.
,
Web surfer
,
MSN
,
Kazaa
,
Forrester Research Inc.
,
publisher
,
asset
,
pop-up
,
Yahoo! Inc.
,
adware
,
America Online Inc.
,
Google Inc.
,
Microsoft Corp.
,
monitor
Commentary: Diller asks for search
March 21, 2005
InterActiveCorp's acquisition of Ask Jeeves has potential, but it'll need a big investment to carry it against the Googles of the world.
TAGS:
IAC/InterActive Corp.
,
Ask Jeeves Inc.
,
CitySearch
,
Bloglines
,
Expedia Inc.
,
commentary
,
acquisition
,
Forrester Research Inc.
,
search engine
,
e-commerce
,
traffic
,
property
,
entertainment
,
Google Inc.
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