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focus group

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A winning business plan for 'Second Life'

February 19, 2007 In a virtual world known for unusual demographics, contest winner Market Truths will look into how users react to brands, products and services. TAGS: Second Life, business plan, market research, virtual worlds, focus group, gender, survey, analysis, brand, idea

Social networks--future portal or fad?

June 14, 2006 Investors and execs can't decide if MySpace and Facebook are next-generation portals or flash-in-the-pan communities. TAGS: MySpace, social networking, focus group, GeoCities, teen, portal, America Online Inc., investor, Internet search, community, eBay Inc., Facebook, Yahoo! Inc., IM

Why companies monitor blogs

January 3, 2006 Many businesses find that tracking blogs and online discussion groups yields candid--and crucial--information about their products, services and competitors. TAGS: Nielsen BuzzMetrics, Kraft Foods Inc., focus group, suit, blog, spokeswoman, public relations, discussion, Real-Time, brand, monitor, forum, Dell

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