Version: 2008
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Content from CNET tagged with

exchange [x] , marketplace [x]

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In ad wars, Yahoo aims for Right touch

April 30, 2007 Purchase of Right Media online ad exchange raises stakes after rival Google's recent buy of online ad firm DoubleClick. TAGS: Right Media Inc., online advertising, DoubleClick Inc., Yahoo! Inc., stake, exchange, inventory, Terry Semel, marketplace, Forrester Research Inc., leg, Google Inc.

Ad industry edging closer to electronic trading age

March 1, 2007 Advertising trade group and eBay detail plans for a national effort to enable electronic buying and selling of ads across media. TAGS: advertising agency, marketer, eBay Inc., seller, marketplace, exchange, media company, buyer, radio, Google Inc.
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