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News Stories

Showing 1-4 of 4 results found

How deep is the online-ad well?

May 9, 2006 Everyone from Microsoft to the tiniest Silicon Alley start-up is counting on online-ad sales. Experts say they've got a huge market still to tap. TAGS: online advertising, eMarketer, Procter & Gamble Co., market research, U.S., media, start-up, Yahoo! Inc., radio, Microsoft Corp., Google Inc., TV

Broadband providers looking for sweeter deals?

March 20, 2007 New portal war is heating up as broadband providers begin making noise about more favorable deals with large Internet brands. TAGS: eMarketer, broadband provider, Joe Laszlo, portal, Comcast Corp., Internet company, Internet portal, broadband, Yahoo! Inc., online advertising, AT&T Corp., Google Inc., Internet Service Provider, MSN

Supply shortage could drive up cost of clicks

July 19, 2004 Search traffic will likely slow in the coming years, limiting inventory to marketers, study shows. TAGS: eMarketer, advertiser, paid search, Nielsen/NetRatings, Internet search, search engine, search result, Yahoo! Inc., traffic, research company, U.S., Google Inc.

MySpace blurs line between friends and flacks

July 31, 2006 special feature If Life's "Mikey" cereal boy were around today, he'd probably have a "buzz marketing" faux profile. TAGS: MySpace, margin, social networking, eMarketer, marketer, search result

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