effectiveness

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Yahoo helps customers measure ad effectiveness

December 17, 2005 Search giant teams with analytics firm to let advertisers compare the effectiveness of ad spending online and off. TAGS: print advertising, Internet advertising, effectiveness, online advertising, Yahoo! Inc., Microsoft Corp.

Chip tests antibiotics' effectiveness

February 14, 2005 Are your cells swelling? Researchers say they can figure out quickly if you've been poisoned or chemo's working. TAGS: cell, effectiveness, agent, researcher

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