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Content from CNET tagged with
DoubleClick Inc.
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Yahoo! Inc.
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Google buys ad firm DoubleClick for $3.1 billion
April 14, 2007
Deal boosts the search giant's banner advertising business, which lagged rival Yahoo's.
TAGS:
DoubleClick Inc.
,
Eric Schmidt
,
banner advertisement
,
Google Inc.
,
acquisition
,
Internet search advertising
,
advertiser
,
Yahoo! Inc.
,
Microsoft Corp.
Companies want scrutiny of Google-DoubleClick deal
April 15, 2007
Yahoo, AT&T and Microsoft among those considering regulatory objections to search giant's planned purchase of online-ad company.
TAGS:
DoubleClick Inc.
,
online advertising company
,
Brad Smith
,
online advertising
,
scrutiny
,
regulator
,
Google Inc.
,
AT&T Corp.
,
Yahoo! Inc.
,
Microsoft Corp.
In ad wars, Yahoo aims for Right touch
April 30, 2007
Purchase of Right Media online ad exchange raises stakes after rival Google's recent buy of online ad firm DoubleClick.
TAGS:
Right Media Inc.
,
online advertising
,
DoubleClick Inc.
,
Yahoo! Inc.
,
stake
,
exchange
,
inventory
,
Terry Semel
,
marketplace
,
Forrester Research Inc.
,
leg
,
Google Inc.
Week in review: Tech's shopping spree
March 14, 2008
Big companies go on the hunt for acquisitions to beef up their positions, while developers get many warm welcomes. Also: Unruly at South by Southwest.
TAGS:
DoubleClick Inc.
,
merger
,
Bebo
,
Week in review
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bid
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acquisition
,
Yahoo! Inc.
,
America Online Inc.
,
online advertising
,
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,
game company
,
antitrust
,
Google Inc.
,
Electronic Arts Inc.
,
Microsoft Corp.
,
U.S.
Microsoft-Yahoo the mother of all clusterbombs
February 1, 2008
To pull this off, Microsoft's Steve Ballmer will need to throw one hell of a hail mary pass, says CNET News.com's Charles Cooper.
TAGS:
Yahoo! Inc.
,
Steve Ballmer
,
DoubleClick Inc.
,
online advertising
,
Wall Street
,
Google Inc.
,
Microsoft Corp.
Year in review: Google gets even more ambitious
December 28, 2007
The search giant gets into the phone business, with an eye on prime wireless real estate, and works toward a takeover of ad specialist DoubleClick.
TAGS:
DoubleClick Inc.
,
online advertising
,
Jerry Yang
,
Viacom Inc.
,
Google Inc.
,
real estate
,
Yahoo! Inc.
,
YouTube
,
video
,
Microsoft Corp.
Quantifying Microsoft's biggest purchase ever
May 18, 2007
For $6 billion, Redmond gets Aquantive, a leading player in serving online ads. But will it get peace of mind?Microsoft to buy Aquantive for $6 billion
TAGS:
aQuantive Inc.
,
online advertising
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24/7 Real Media Inc.
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DoubleClick Inc.
,
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Microsoft Corp.
,
Google Inc.
,
Yahoo! Inc.
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