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DoubleClick Inc.
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Companies want scrutiny of Google-DoubleClick deal
April 15, 2007
Yahoo, AT&T and Microsoft among those considering regulatory objections to search giant's planned purchase of online-ad company.
TAGS:
DoubleClick Inc.
,
online advertising company
,
Brad Smith
,
scrutiny
,
online advertising
,
regulator
,
Google Inc.
,
AT&T Corp.
,
Yahoo! Inc.
,
Microsoft Corp.
Privacy concerns dog Google-DoubleClick deal
April 18, 2007
Consumer privacy advocates worry what Google will do with combined data on Internet users' search and surf habits.Video: Schmidt discusses DoubleClick
TAGS:
DoubleClick Inc.
,
Eric Schmidt
,
Internet search advertising
,
Google Inc.
,
personal information
,
online advertising
,
habit
,
dot-com
,
merger
,
Web 2.0
,
acquisition
,
CEO
,
video
EU extends review of Google-DoubleClick merger
November 13, 2007
European Commission's decision to take a deeper look at the proposed merger potentially puts the $3.1 billion deal at risk.
TAGS:
merger
,
DoubleClick Inc.
,
online advertising
,
commission
,
European Union
,
regulator
,
antitrust
,
investigation
,
decision
,
Eric Schmidt
,
Google Inc.
,
acquisition
,
Microsoft Corp.
FTC allows Google-DoubleClick merger to proceed
December 20, 2007
In a 4-1 vote, regulators give their blessing to the controversial union, despite outcry from competitors and privacy advocates.
TAGS:
DoubleClick Inc.
,
merger
,
regulator
,
Google Inc.
,
advertiser
,
online advertising
,
acquisition
,
commission
,
theory
Quantifying Microsoft's biggest purchase ever
May 18, 2007
For $6 billion, Redmond gets Aquantive, a leading player in serving online ads. But will it get peace of mind?Microsoft to buy Aquantive for $6 billion
TAGS:
aQuantive Inc.
,
online advertising
,
24/7 Real Media Inc.
,
DoubleClick Inc.
,
Redmond
,
Microsoft Corp.
,
Google Inc.
,
Yahoo! Inc.
In ad wars, Yahoo aims for Right touch
April 30, 2007
Purchase of Right Media online ad exchange raises stakes after rival Google's recent buy of online ad firm DoubleClick.
TAGS:
Right Media Inc.
,
online advertising
,
DoubleClick Inc.
,
Yahoo! Inc.
,
exchange
,
stake
,
inventory
,
Terry Semel
,
marketplace
,
leg
,
Forrester Research Inc.
,
Google Inc.
On Capitol Hill, Google and Microsoft spar over DoubleClick
September 27, 2007
Senators say both sides made good arguments but don't say whether the proposed $3.1 billion deal should be blocked.
TAGS:
DoubleClick Inc.
,
online advertising
,
Capitol Hill
,
aQuantive Inc.
,
merger
,
senator
,
argument
,
Google Inc.
,
antitrust
,
Sen.
,
acquisition
,
Microsoft Corp.
Target me with your ads, please
December 4, 2007
News.com reporter asks an ad company to tailor ads to her Web surfing habits. Some of it made sense, but why do they think she's into heavy construction?
TAGS:
heavy construction
,
online advertising
,
DoubleClick Inc.
,
profile
,
broadband Internet
,
Google Inc.
Year in review: Google gets even more ambitious
December 28, 2007
The search giant gets into the phone business, with an eye on prime wireless real estate, and works toward a takeover of ad specialist DoubleClick.
TAGS:
DoubleClick Inc.
,
online advertising
,
Jerry Yang
,
Viacom Inc.
,
Google Inc.
,
real estate
,
YouTube
,
Yahoo! Inc.
,
video
,
Microsoft Corp.
Google-DoubleClick: Tough sell in EU
November 21, 2007
The search giant will have a tricky time getting what it wants as trustbusters on the other side of the Atlantic dig into the planned $3.1 billion merger.
TAGS:
DoubleClick Inc.
,
ad serving
,
merger
,
antitrust
,
SEM
,
PeopleSoft Inc.
,
online advertising
,
Google Inc.
,
Europe
,
acquisition
,
European Union
,
concern
,
U.S.
,
attorney
,
Oracle Corp.
,
search engine
New dawn of online ad profiling
May 7, 2003
The practice of gathering data about Web site visitors faded years ago due to privacy criticism, but it's back in vogue as Web sites look for ways to boost revenue.
TAGS:
24/7 Real Media Inc.
,
DoubleClick Inc.
,
online advertising
,
data mining
,
profile
,
Google Inc.
Week in review: Tech's shopping spree
March 14, 2008
Big companies go on the hunt for acquisitions to beef up their positions, while developers get many warm welcomes. Also: Unruly at South by Southwest.
TAGS:
DoubleClick Inc.
,
merger
,
Bebo
,
Week in review
,
bid
,
acquisition
,
America Online Inc.
,
Yahoo! Inc.
,
game company
,
antitrust
,
online advertising
,
virtual machine
,
Electronic Arts Inc.
,
Google Inc.
,
Microsoft Corp.
,
U.S.
Microsoft-Yahoo the mother of all clusterbombs
February 1, 2008
To pull this off, Microsoft's Steve Ballmer will need to throw one hell of a hail mary pass, says CNET News.com's Charles Cooper.
TAGS:
Yahoo! Inc.
,
DoubleClick Inc.
,
Wall Street
,
online advertising
,
Steve Ballmer
,
Google Inc.
,
Microsoft Corp.
Microsoft to buy Aquantive for $6 billion
May 18, 2007
Spending spree on advertising companies continues, as the software giant issues a rejoinder to Google's plan to purchase DoubleClick.
TAGS:
aQuantive Inc.
,
Razorfish
,
DoubleClick Inc.
,
Microsoft Windows Live
,
advertising company
,
advertising agency
,
acquisition
,
advertiser
,
VoD
,
online advertising
,
Microsoft Corp.
,
MSN
,
IP
,
Google Inc.
,
Microsoft Windows
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