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DoubleClick Inc. [x] , Google Inc. [x] , leg [x]

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In ad wars, Yahoo aims for Right touch

 April 30, 2007 Purchase of Right Media online ad exchange raises stakes after rival Google's recent buy of online ad firm DoubleClick. TAGS: Right Media Inc., DoubleClick Inc., online advertising, Yahoo! Inc., exchange, stake, inventory, Terry Semel, leg, marketplace, Google Inc., Forrester Research Inc.
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