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Content from CNET tagged with
DoubleClick Inc.
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News
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acquisition
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Microsoft Corp.
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Google buys ad firm DoubleClick for $3.1 billion
April 14, 2007
Deal boosts the search giant's banner advertising business, which lagged rival Yahoo's.
TAGS:
DoubleClick Inc.
,
Eric Schmidt
,
banner advertisement
,
Google Inc.
,
advertiser
,
Internet search advertising
,
acquisition
,
Yahoo! Inc.
,
Microsoft Corp.
Companies want scrutiny of Google-DoubleClick deal
April 15, 2007
Yahoo, AT&T and Microsoft among those considering regulatory objections to search giant's planned purchase of online-ad company.
TAGS:
DoubleClick Inc.
,
online advertising company
,
Brad Smith
,
online advertising
,
scrutiny
,
regulator
,
Google Inc.
,
Yahoo! Inc.
,
AT&T Corp.
,
Microsoft Corp.
Privacy concerns dog Google-DoubleClick deal
April 18, 2007
Consumer privacy advocates worry what Google will do with combined data on Internet users' search and surf habits.Video: Schmidt discusses DoubleClick
TAGS:
DoubleClick Inc.
,
Eric Schmidt
,
Internet search advertising
,
Google Inc.
,
online advertising
,
habit
,
dot-com
,
personal information
,
merger
,
Web 2.0
,
acquisition
,
CEO
,
video
FTC allows Google-DoubleClick merger to proceed
December 20, 2007
In a 4-1 vote, regulators give their blessing to the controversial union, despite outcry from competitors and privacy advocates.
TAGS:
DoubleClick Inc.
,
merger
,
regulator
,
advertiser
,
Google Inc.
,
online advertising
,
acquisition
,
commission
,
theory
,
Microsoft Corp.
Microsoft, Google square off in Washington
September 27, 2007
Thursday will mark the opening round in the heavyweight fight over Google's acquisition of DoubleClick.
TAGS:
DoubleClick Inc.
,
lobbyist
,
antitrust
,
acquisition
,
Google Inc.
,
merger
,
Washington
,
economist
,
AT&T Corp.
,
Microsoft Corp.
Google draws privacy complaint to FTC
April 20, 2007
Three public-interest groups are expected to ask for a government investigation into issues posed by Google's DoubleClick acquisition.
TAGS:
DoubleClick Inc.
,
Google Inc.
,
acquisition
,
complaint
,
Europe
,
U.S.
,
security
,
e-mail
Google treads on PowerPoint turf
April 17, 2007
In his keynote address at Web 2.0 Expo, CEO Eric Schmidt shows off new Docs & Spreadsheets feature that lets users create presentations.Schmidt talks DoubleClick deal
TAGS:
Eric Schmidt
,
DoubleClick Inc.
,
Google Inc.
,
advertising company
,
Web 2.0
,
presentation
,
Microsoft PowerPoint
,
merger
,
San Francisco
,
conference
,
Microsoft Office
,
CEO
,
Microsoft Corp.
Week in review: Google's DoubleClick deletion dilemma
December 14, 2007
Fight over megamerger takes intriguing turns, while social networks open developer platforms. Also: celebrating Commodore 64's legacy.
TAGS:
DoubleClick Inc.
,
law firm
,
antitrust
,
Electronic Privacy Information Center
,
Week in review
,
merger
,
Republican
,
acquisition
,
chairman
,
Google Inc.
,
Europe
,
agency
,
U.S.
Google-DoubleClick: Tough sell in EU
November 21, 2007
The search giant will have a tricky time getting what it wants as trustbusters on the other side of the Atlantic dig into the planned $3.1 billion merger.
TAGS:
ad serving
,
DoubleClick Inc.
,
merger
,
antitrust
,
SEM
,
PeopleSoft Inc.
,
Google Inc.
,
Europe
,
European Union
,
online advertising
,
acquisition
,
attorney
,
U.S.
,
Oracle Corp.
,
concern
,
search engine
On Capitol Hill, Google and Microsoft spar over DoubleClick
September 27, 2007
Senators say both sides made good arguments but don't say whether the proposed $3.1 billion deal should be blocked.
TAGS:
DoubleClick Inc.
,
online advertising
,
Capitol Hill
,
aQuantive Inc.
,
merger
,
senator
,
Google Inc.
,
argument
,
antitrust
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Sen.
,
acquisition
,
Microsoft Corp.
EU extends review of Google-DoubleClick merger
November 13, 2007
European Commission's decision to take a deeper look at the proposed merger potentially puts the $3.1 billion deal at risk.
TAGS:
merger
,
DoubleClick Inc.
,
online advertising
,
commission
,
antitrust
,
European Union
,
regulator
,
Eric Schmidt
,
investigation
,
decision
,
Google Inc.
,
acquisition
,
Microsoft Corp.
On antitrust, is Google the next Microsoft?
July 23, 2007
Google is facing opposition to its DoubleClick deal in what could be a repeat of the way Washington punished Microsoft a decade ago.
TAGS:
antitrust
,
DoubleClick Inc.
,
lobbyist
,
merger
,
Washington
,
Google Inc.
,
acquisition
,
spokesman
,
AT&T Corp.
,
Microsoft Corp.
Target me with your ads, please
December 4, 2007
News.com reporter asks an ad company to tailor ads to her Web surfing habits. Some of it made sense, but why do they think she's into heavy construction?
TAGS:
heavy construction
,
online advertising
,
DoubleClick Inc.
,
profile
,
broadband Internet
,
Google Inc.
The wide, wide world of Google
May 31, 2007
With GreenBorder, the search giant gets deeper into Net security. Plus: Google Earth close-ups and DoubleClick scrutiny.
TAGS:
GreenBorder
,
DoubleClick Inc.
,
scrutiny
,
Google Inc.
,
hiring
,
Google Maps
,
China
,
programming
,
blog
,
Web browser
In ad wars, Yahoo aims for Right touch
April 30, 2007
Purchase of Right Media online ad exchange raises stakes after rival Google's recent buy of online ad firm DoubleClick.
TAGS:
Right Media Inc.
,
online advertising
,
DoubleClick Inc.
,
Yahoo! Inc.
,
stake
,
exchange
,
inventory
,
Terry Semel
,
marketplace
,
Forrester Research Inc.
,
leg
,
Google Inc.
Year in review: Google gets even more ambitious
December 28, 2007
The search giant gets into the phone business, with an eye on prime wireless real estate, and works toward a takeover of ad specialist DoubleClick.
TAGS:
online advertising
,
DoubleClick Inc.
,
Jerry Yang
,
Viacom Inc.
,
Google Inc.
,
real estate
,
Yahoo! Inc.
,
YouTube
,
video
,
Microsoft Corp.
Google proposes global privacy standard
September 14, 2007
Search giant wants standard based on actual harm to consumer, but a privacy advocate says the proposed guidelines are weak.
TAGS:
DoubleClick Inc.
,
information privacy
,
Marc Rotenberg
,
framework
,
harm
,
Google Inc.
,
acquisition
,
security
Week in review: Tech's shopping spree
March 14, 2008
Big companies go on the hunt for acquisitions to beef up their positions, while developers get many warm welcomes. Also: Unruly at South by Southwest.
TAGS:
DoubleClick Inc.
,
merger
,
Bebo
,
acquisition
,
Week in review
,
bid
,
online advertising
,
America Online Inc.
,
Yahoo! Inc.
,
virtual machine
,
antitrust
,
game company
,
Google Inc.
,
Electronic Arts Inc.
,
Microsoft Corp.
,
U.S.
Microsoft to buy Aquantive for $6 billion
May 18, 2007
Spending spree on advertising companies continues, as the software giant issues a rejoinder to Google's plan to purchase DoubleClick.
TAGS:
aQuantive Inc.
,
Razorfish
,
DoubleClick Inc.
,
advertising company
,
Microsoft Windows Live
,
advertising agency
,
advertiser
,
acquisition
,
VoD
,
online advertising
,
Microsoft Corp.
,
MSN
,
IP
,
Google Inc.
,
Microsoft Windows
Quantifying Microsoft's biggest purchase ever
May 18, 2007
For $6 billion, Redmond gets Aquantive, a leading player in serving online ads. But will it get peace of mind?Microsoft to buy Aquantive for $6 billion
TAGS:
aQuantive Inc.
,
online advertising
,
24/7 Real Media Inc.
,
DoubleClick Inc.
,
Redmond
,
Microsoft Corp.
,
Google Inc.
,
Yahoo! Inc.
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