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Content from CNET tagged with

pay-per-click advertising [x] , court [x]

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Court questions Zale's use of trademark in paid search text

 April 25, 2007 Buying trademarked search keywords may not be illegal, but using the term in ad text generated by search may be, judge says. TAGS: trademark, paid search, plaintiff, pay-per-click advertising, court, motion, lawsuit, Google Inc., Yahoo! Inc., search engine

Google click fraud settlement given go-ahead

 July 27, 2006 Arkansas judge rejects a challenge claiming that a $90 million settlement with affected advertisers is inadequate. TAGS: settlement, click fraud, Arkansas, advertiser, pay-per-click advertising, search engine, attorney, Google Inc., court, Judge, Yahoo! Inc.
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