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Geico sues Google, Overture over trademarks

 May 18, 2004 The auto insurance company is taking the search engines to court for allegedly violating its trademarks by selling them as keywords in their advertising programs. TAGS: GEICO, Overture Services Inc., consumer confusion, trademark, insurance company, advertiser, Google Inc., complaint, insurance, Yahoo! Inc., search engine, practice, search result, brand, U.S.
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