Version: 2008
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Content from CNET tagged with

Yahoo! Inc. [x] , click [x]

News Stories

Showing 1-7 of 7 results found

Study: Click fraud could threaten pay-per-click model

July 5, 2006 Survey finds that 27 percent of respondents say they've already slowed or stopped their pay-per-click advertising. TAGS: click fraud, pay-per-click advertising, advertiser, Yahoo! Inc., fraud, study, click, representative, survey, Google Inc., search engine, monitor, Microsoft Corp.

Yahoo names click fraud czar

March 22, 2007 Web search company promotes staff attorney to vice president of quality for the advertising system. TAGS: click fraud, advertiser, search engine company, Yahoo! Inc., vice president, click, Internet search, Google Inc., attorney, search engine

Google settlement or not, click fraud won't go away

April 10, 2006 Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers. TAGS: click fraud, advertiser, settlement, online advertising, Google Inc., Internet search advertising, rival, Yahoo! Inc., search engine, lawsuit, click, search result, Time Warner Inc., MSN

Google calls click fraud estimates overblown

August 8, 2006 Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud. TAGS: click fraud, advertiser, Google AdWords, pay-per-click advertising, Google Inc., click, search engine, Yahoo! Inc., Web browser, Microsoft Corp.

Google says click fraud settlement near

March 9, 2006 Under proposed $90 million settlement, Google would give ad credits for fraudulent clicks on ads dating back to 2002. TAGS: settlement, advertiser, Go.com, Ask.com, Miva, LookSmart Ltd., plaintiff, credit, Google Inc., Time Warner Inc., Arkansas, Lycos Inc., lawsuit, click, agreement, representative

Click fraud increasing, study finds

July 17, 2006 Fraudulent clicks climbed 3 percent since last quarter, click fraud consultancy says. TAGS: click fraud, advertiser, fraud, survey, click, study, spokesman, definition, Yahoo! Inc., IP, Google Inc., IP address, Microsoft Corp.

Click fraud roils search advertisers

March 4, 2005 Skewing sponsored-search listings is a "billion-dollar problem"--and some companies at SES are fighting back. TAGS: click fraud, fraud, advertiser, medical billing, marketer, search engine, Google Inc., president, Yahoo! Inc., click, monitoring
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