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Show Results by: News (4)

Narrow Your Results: search engine (2); fraud (2); Yahoo! Inc. (2); Microsoft Corp. (2); study (1); survey (1); Google AdWords (1); Internet advertising (1); Web browser (1); lawsuit (1); IP (1); search result (1)

News Stories

Showing 1-4 of 4 results found

Study: Click fraud could threaten pay-per-click model

July 5, 2006 Survey finds that 27 percent of respondents say they've already slowed or stopped their pay-per-click advertising. TAGS: click fraud, pay-per-click advertising, advertiser, Yahoo! Inc., study, fraud, click, representative, survey, Google Inc., search engine, monitor, Microsoft Corp.

Google to offer more click fraud protection

March 1, 2007 Advertisers will be able to prevent their pay-per-click ads from showing up at IP addresses of competitors suspected of using click fraud. TAGS: click fraud, pay-per-click advertising, advertiser, Google Inc., click, IP

Google gets gruff over click fraud

November 22, 2004 Search giant files suit claiming Net operation fraudulently clicked on text ads for profits, one of the first such civil cases. TAGS: click fraud, pay-per-click advertising, text advertisement, advertiser, Overture Services Inc., Internet advertising, Google Inc., fraud, click, lawsuit, search result, California

Google calls click fraud estimates overblown

August 8, 2006 Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud. TAGS: click fraud, advertiser, Google AdWords, pay-per-click advertising, Google Inc., click, search engine, Yahoo! Inc., Web browser, Microsoft Corp.

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