Content from CNET tagged with

click fraud [x] , Yahoo! Inc. [x]

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Study: Click fraud could threaten pay-per-click model

July 5, 2006 Survey finds that 27 percent of respondents say they've already slowed or stopped their pay-per-click advertising. TAGS: click fraud, pay-per-click advertising, advertiser, Yahoo! Inc., fraud, study, representative, click, Google Inc., survey, search engine, monitor, Microsoft Corp.

Yahoo names click fraud czar

March 22, 2007 Web search company promotes staff attorney to vice president of quality for the advertising system. TAGS: click fraud, advertiser, search engine company, Yahoo! Inc., vice president, Internet search, click, attorney, Google Inc., search engine

Yahoo click fraud settlement gets final OK

March 27, 2007 The $5 million settlement agreement in a California case releases company from all similar click fraud claims against it. TAGS: click fraud, settlement, Arkansas, approval, Yahoo! Inc., advertiser, attorney, California, class action, lawyer, Google Inc.

Click fraud increasing, study finds

July 17, 2006 Fraudulent clicks climbed 3 percent since last quarter, click fraud consultancy says. TAGS: click fraud, advertiser, fraud, survey, click, study, Yahoo! Inc., spokesman, definition, Google Inc., IP, IP address, Microsoft Corp.

Google, Yahoo, others team against click fraud

August 3, 2006 Search companies and a trade group will set guidelines for online ad clicks in an attempt to combat click fraud. TAGS: click fraud, pay-per-click advertising, guideline, online advertising, advertiser, search engine company, Arkansas, Google Inc., Yahoo! Inc., class action, search engine

Google settlement or not, click fraud won't go away

April 10, 2006 Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers. TAGS: click fraud, advertiser, settlement, online advertising, Internet search advertising, rival, Yahoo! Inc., Google Inc., search engine, lawsuit, click, Time Warner Inc., search result, MSN

Google click fraud settlement given go-ahead

July 27, 2006 Arkansas judge rejects a challenge claiming that a $90 million settlement with affected advertisers is inadequate. TAGS: settlement, click fraud, Arkansas, advertiser, pay-per-click advertising, search engine, attorney, Google Inc., court, Judge, Yahoo! Inc.

Google calls click fraud estimates overblown

August 8, 2006 Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud. TAGS: click fraud, Google AdWords, advertiser, pay-per-click advertising, Google Inc., click, search engine, Yahoo! Inc., Web browser, Microsoft Corp.
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