Version: 2008
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Content from CNET tagged with

search engine [x] , pay-per-click advertising [x] , click fraud [x]

News Stories

Showing 1-4 of 4 results found

Study: Click fraud could threaten pay-per-click model

July 5, 2006 Survey finds that 27 percent of respondents say they've already slowed or stopped their pay-per-click advertising. TAGS: click fraud, pay-per-click advertising, advertiser, Yahoo! Inc., fraud, study, click, representative, Google Inc., survey, search engine, monitor, Microsoft Corp.

Google, Yahoo, others team against click fraud

August 3, 2006 Search companies and a trade group will set guidelines for online ad clicks in an attempt to combat click fraud. TAGS: click fraud, guideline, pay-per-click advertising, online advertising, advertiser, search engine company, Arkansas, class action, Google Inc., Yahoo! Inc., search engine

Google click fraud settlement given go-ahead

July 27, 2006 Arkansas judge rejects a challenge claiming that a $90 million settlement with affected advertisers is inadequate. TAGS: settlement, click fraud, Arkansas, advertiser, pay-per-click advertising, attorney, search engine, Judge, Google Inc., court, Yahoo! Inc.

Google calls click fraud estimates overblown

August 8, 2006 Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud. TAGS: click fraud, Google AdWords, advertiser, pay-per-click advertising, Google Inc., click, search engine, Yahoo! Inc., Web browser, Microsoft Corp.
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