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Content from CNET tagged with
pay-per-click advertising
[x]
,
click fraud
[x]
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Study: Click fraud could threaten pay-per-click model
July 5, 2006
Survey finds that 27 percent of respondents say they've already slowed or stopped their pay-per-click advertising.
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pay-per-click advertising
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Yahoo! Inc.
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click
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representative
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Google Inc.
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survey
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search engine
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Microsoft Corp.
Google to offer more click fraud protection
March 1, 2007
Advertisers will be able to prevent their pay-per-click ads from showing up at IP addresses of competitors suspected of using click fraud.
TAGS:
click fraud
,
pay-per-click advertising
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advertiser
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Google Inc.
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click
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IP
Google gets gruff over click fraud
November 22, 2004
Search giant files suit claiming Net operation fraudulently clicked on text ads for profits, one of the first such civil cases.
TAGS:
click fraud
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pay-per-click advertising
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text advertisement
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advertiser
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Overture Services Inc.
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Internet advertising
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fraud
,
Google Inc.
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click
,
lawsuit
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search result
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California
Google, Yahoo, others team against click fraud
August 3, 2006
Search companies and a trade group will set guidelines for online ad clicks in an attempt to combat click fraud.
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click fraud
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guideline
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pay-per-click advertising
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online advertising
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advertiser
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Arkansas
,
search engine company
,
class action
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Google Inc.
,
Yahoo! Inc.
,
search engine
Google click fraud settlement given go-ahead
July 27, 2006
Arkansas judge rejects a challenge claiming that a $90 million settlement with affected advertisers is inadequate.
TAGS:
settlement
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click fraud
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Arkansas
,
advertiser
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,
attorney
,
Google Inc.
,
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,
Judge
,
Yahoo! Inc.
Google calls click fraud estimates overblown
August 8, 2006
Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud.
TAGS:
click fraud
,
advertiser
,
Google AdWords
,
pay-per-click advertising
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Google Inc.
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click
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search engine
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Yahoo! Inc.
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Web browser
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Microsoft Corp.
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