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Content from CNET tagged with
click fraud
[x]
,
pay-per-click advertising
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Study: Click fraud could threaten pay-per-click model
July 5, 2006
Survey finds that 27 percent of respondents say they've already slowed or stopped their pay-per-click advertising.
TAGS:
click fraud
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advertiser
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Yahoo! Inc.
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study
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click
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Google Inc.
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monitor
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Microsoft Corp.
Google to offer more click fraud protection
March 1, 2007
Advertisers will be able to prevent their pay-per-click ads from showing up at IP addresses of competitors suspected of using click fraud.
TAGS:
click fraud
,
pay-per-click advertising
,
advertiser
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Google Inc.
,
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IP
Google, Yahoo, others team against click fraud
August 3, 2006
Search companies and a trade group will set guidelines for online ad clicks in an attempt to combat click fraud.
TAGS:
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online advertising
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Arkansas
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class action
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Google Inc.
,
Yahoo! Inc.
,
search engine
Google calls click fraud estimates overblown
August 8, 2006
Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud.
TAGS:
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Google AdWords
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Google Inc.
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click
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search engine
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Yahoo! Inc.
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Web browser
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Microsoft Corp.
Google click fraud settlement given go-ahead
July 27, 2006
Arkansas judge rejects a challenge claiming that a $90 million settlement with affected advertisers is inadequate.
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Judge
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Google Inc.
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Yahoo! Inc.
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