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Content from CNET tagged with

pay-per-click advertising [x] , Microsoft Corp. [x] , click fraud [x]

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Study: Click fraud could threaten pay-per-click model

 July 5, 2006 Survey finds that 27 percent of respondents say they've already slowed or stopped their pay-per-click advertising. TAGS: click fraud, pay-per-click advertising, advertiser, Yahoo! Inc., fraud, study, click, representative, Google Inc., survey, search engine, monitor, Microsoft Corp.

Google calls click fraud estimates overblown

 August 8, 2006 Search giant releases internal report as it fights back against what it claims are industry exaggerations of click fraud. TAGS: click fraud, Google AdWords, advertiser, pay-per-click advertising, Google Inc., click, search engine, Yahoo! Inc., Web browser, Microsoft Corp.
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