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CBS Broadcasting Inc. [x] , eBay Inc. [x] , Google Inc. [x] , inventory [x]

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Marrying old-media ads with Internet selling

 January 18, 2007 Google is helping to sell newspaper and radio ads, while eBay is building an online exchange for cable TV ads. TAGS: inventory, advertiser, supply chain, CBS Broadcasting Inc., radio, Google Inc., online advertising, newspaper, eBay Inc., cable television, station, TV
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