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Waging war against cybersquatting
August 15, 2007
Can cybersquatters be deterred? Internet attorney Eric J. Sinrod assesses the prospects of a new coalition planning to give it a try.
TAGS:
World Intellectual Property Organization
,
coalition
,
domain name
,
campaign
,
brand
Firefox smashes funding target
October 22, 2004
The campaign to get fans of the open-source browser to pay for a full-page ad in The New York Times reaches its goal in three days.
TAGS:
campaign
,
Firefox
,
Mozilla Corp.
,
goal
,
open source
,
Web browser
,
Microsoft Corp.
Microsoft to use comics in antipiracy campaign
January 22, 2007
Software giant has been expanding its antipiracy campaign since mid-2005, but can't yet say whether efforts are paying off.Images: Which copy of XP is the fake?
TAGS:
comic
,
antipiracy
,
piracy
,
campaign
,
Brazil
,
intellectual property
,
Microsoft Corp.
,
copy
,
Microsoft Windows
Salesforce.com buys into Google AdWords
August 22, 2006
Company acquires tiny start-up that built an add-on for purchasing and managing Google-driven Web ad campaigns.
TAGS:
Salesforce.com Inc.
,
Marc Benioff
,
Google AdWords
,
Salesforce.com AppExchange
,
CRM
,
campaign
,
Google Inc.
,
Boston
,
acquisition
Lieberman defeat a win for 'Netroots' politics?
August 9, 2006
In taking down the incumbent senator, Ned Lamont relied heavily on Net. A sign of campaigns to come?
TAGS:
Lieberman Software Corp
,
campaign
,
blogosphere
,
politics
,
senator
Blog world growing by leaps and bounds
February 6, 2006
According to blog watchers at Technorati, 27 million blogs are now online, with more than a million posts a day.
TAGS:
Technorati
,
blog
,
blogger
,
blogosphere
,
public relations
,
campaign
Yahoo investors, and others, make noise on the Web
June 19, 2007
Eric Jackson credits his Internet campaign for organizing disgruntled Yahoo investors and helping to bring about Semel's departure as CEO.
TAGS:
shareholder
,
Terry Semel
,
investor
,
hedge fund
,
Yahoo! Inc.
,
campaign
,
CEO
Mac Views: Will bug campaign benefit Apple security?
January 4, 2007
Project promises to reveal an Apple-related flaw every day in January. Readers tell us whether such campaigns are worthwhile.
TAGS:
margin
,
campaign
,
Silicon Valley
,
Apple Computer
,
font
,
security
,
software company
,
Apple Macintosh
,
Microsoft Windows
Yahoo looks to users for video ads
July 17, 2006
Company invites anyone to submit Yahoo-theme videos as part of new redesign-touting campaign.
TAGS:
Yahoo! Inc.
,
video advertisement
,
advertising agency
,
home page
,
finance
,
campaign
,
student
,
video
The good and the bad of bug campaigns
January 4, 2007
Researchers have launched the third monthlong parade of flaws, this time in Apple software. But do the efforts do any good?
TAGS:
parade
,
software company
,
researcher
,
flaw
,
disclosure
,
campaign
,
security
,
Apple Computer
,
Apple Mac OS X
,
Apple Macintosh
,
Web browser
Fox launches online-safety campaign
July 13, 2006
Kiefer Sutherland of "24" to star in public-service announcement. Campaign to keep MySpace out of trouble?
TAGS:
News Corp.
,
respondent
,
MySpace
,
children
,
campaign
,
announcement
,
kid
,
parent
,
TV
Recording industry shows how to lose by winning
October 17, 2007
As it seeks to fight digital theft, intellectual-property expert Nancy Prager says the music business is waging the wrong campaign.
TAGS:
RIAA
,
court
,
plaintiff
,
defendant
,
damage
,
P2P
,
file-sharing
,
outcome
,
campaign
,
intellectual property
,
Kazaa
,
organization
,
owner
,
song
,
music
,
opinion
Ad Council unveils V-Chip campaign
July 27, 2006
Ads aim to show parents that they can control kids' exposure to sex, violence on TV via decade-old tech.
TAGS:
parent
,
campaign
,
TV
,
satellite
,
children
,
programming
,
multimedia
Advertisers look to grassroots marketing
April 4, 2006
As viral video becomes all the rage online, national brands are turning to ordinary folks to create ads.
TAGS:
advertiser
,
spot
,
campaign
,
Toyota
,
Sony Corp.
,
video
,
brand
,
Apple Computer
Mixing music and SMS to get out the vote
March 10, 2006
Advocacy group will use text-messaging campaign promoted at concerts to register young voters. Photos: Celebrating at Icon Awards
TAGS:
SMS
,
concert
,
venture capital
,
musician
,
artist
,
campaign
,
cell phone
,
San Francisco
,
music
Music meets politics in Darfur campaign
June 1, 2007
A widget called MixedTape carries the tune in an online fundraiser by Amnesty International that features John Lennon songs.
TAGS:
album
,
MySpace
,
song
,
campaign
,
e-commerce
,
digital-rights management
,
Apple iTunes
,
music
Parents group derides V-Chip ads
July 27, 2006
Group says broadcasters' rating system for V-Chip isn't sufficient, supports bill offering alternatives.
TAGS:
parent
,
satellite company
,
bill
,
programming
,
broadcaster
,
satellite
,
campaign
,
telecommunications
,
channel
,
TV
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