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Super Bowl ads go online

February 3, 2006 Companies will re-air TV ads on the Net, buying keywords and promoting Web sites to squeeze more life from superexpensive spots. TAGS: Super Bowl, Burger King Corp., advertising agency, advertiser, truck, Honda, Time Warner Inc., Sprint Nextel, media, brand, Google Inc.

Turning social network traffic into dollars

October 18, 2006 New technologies are on the way to help social networks appeal to discerning advertisers and, potentially, earn more money. TAGS: social networking, advertiser, MySpace, Burger King Corp., food, brand

Microsoft's Bach pitches 'user-driven marketing'

May 2, 2007 Robert Bach, head of Microsoft's Entertainment and Devices division, says new Web apps are "changing the world of marketing."Photos: Talking marketing at Mix '07 TAGS: Robert Bach, Burger King Corp., Gears of War, Web application, Microsoft Zune, Microsoft Xbox, Microsoft Windows Live, Microsoft Corp., conference, Xbox 360, entertainment, games, video, TV, Microsoft Windows

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