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branding ^[x] , Yahoo! Inc. ^[x]

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Microsoft hurt by poor Live branding, analysts say

January 26, 2007 Some are concerned the company has slipped in its aim to better compete against Google. TAGS: paid search, David Smith, branding, Microsoft Windows Live, market share, Gartner Inc., Internet service, brand, MSN, Google Inc., Microsoft Corp., search engine, Yahoo! Inc., Microsoft Windows

Can GM's Pontiac become cyber-groovy?

February 7, 2007 news analysis The automaker is going full-throttle with branding on Yahoo, MySpace and Second Life as it tries to capture a younger, hipper market. TAGS: Pontiac, General Motors, BMW, Yahoo! Inc., VW, branding, Second Life, MySpace, brand, blog, Google Inc.

Experts: Let customers help brand your product

March 3, 2007 Smart marketers are letting consumers play with their brand message online, say experts at a Las Vegas advertising confab. TAGS: Procter & Gamble Co., brand, branding, expert, Las Vegas, Microsoft Corp., Yahoo! Inc., message

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