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Intel Inside for cell phones--sort of
March 23, 2006 Some Asian cell phone makers are putting Intel badges on their phones, showing that the handsets run on the company's chips.Microsoft hurt by poor Live branding, analysts say
January 26, 2007 Some are concerned the company has slipped in its aim to better compete against Google.Me TV: Television of the future
April 11, 2005 special report News.com offers an indepth look at the revolutionary new technology and ideas that are reshaping the TV industry.Intel sued over 'dual-core' branding
September 6, 2007 Ultramobile PC maker DualCor accuses Intel of misappropriating its trademark, which it was granted last year.Start-up generates random numbers from space
December 12, 2006 Jeffrey Manber explains technology behind Yuzoz, whose name itself was generated using cosmic events such as solar wind.Bidding adieu to Pentium M
December 21, 2005 Familiar chip label about to give way to new Duo and Solo designations, sources say.New tricks for Apple gear
February 2, 2005 PowerBooks with new features look to recapture some limelight from iPod, Mac Mini. Also: Apple's branding magic. Photos: Juiced-up PowerBooks Photos: The iPod economyCommentary: Display time for Google
April 26, 2005 Site-targeting service means new revenue for search giant and, for marketers, more control over how and where their ads appear.National ID card a disaster in the making
May 3, 2007 Security experts Richard Forno and Bruce Schneier say Homeland Security is committing a blunder of historic proportion.Big ad campaign to usher in new AT&T
December 29, 2005 The reborn, postmerger Ma Bell gets its branding in order as competition heats up among telecom and cable companies.Dell's dilemma--it's about pricing
November 1, 2005 As the company forecasts an earnings slip, bargain PC makers are making steady gains in market share.Intel ponders business PC brand
March 24, 2006 Chipmaker considers a third major brand name to carry promise of PC security, management ease.For Intel, home is where the Viiv is
August 24, 2005 Chipmaker's new branding campaign aims to make it easier to identify PCs geared for recording TV shows or playing music.Lenovo to tweak ThinkPad name
March 21, 2005 CEO-designate Stephen Ward sheds light on a branding touch-up. Also: From Hong Kong to New York.Lawyers: Vista branding confused even Microsoft
November 28, 2007 Company marketing manager among those unclear about what "Vista capable" means, say lawyers pursuing class action suit.Experts: Let customers help brand your product
March 3, 2007 Smart marketers are letting consumers play with their brand message online, say experts at a Las Vegas advertising confab.Veritas: Layoffs will be limited
January 20, 2005 The merger with Symantec will mainly have an impact on back-office operations, executives say.HP wields branding iron in software stakes
December 26, 2006 Adios, Mercury and OpenView labels. The HP Software sticker is gaining ground as the company expands its applications efforts.Intel pays $70 million for TV assets
October 7, 2005 Chipmaking giant marches further into living room with purchase of Zarlink unit that makes television tuner tech.Palm: What PDA problem?
July 29, 2005 Executive Paul Blinkhorn talks about a $30 million name change and how to deal with a smart-phone onslaught.
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