Version: 2008
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Content from CNET tagged with

virtual worlds [x] , brand [x]

News Stories

Showing 1-9 of 9 results found

Gartner: Risky business in virtual worlds

August 10, 2007 Research firm identifies five areas of concern for companies intending to exploit the business opportunities of virtual worlds. TAGS: virtual worlds, Gartner Inc., access management, enterprise, risk, environment, information technology, brand

A winning business plan for 'Second Life'

February 19, 2007 In a virtual world known for unusual demographics, contest winner Market Truths will look into how users react to brands, products and services. TAGS: Second Life, business plan, market research, virtual worlds, focus group, gender, survey, analysis, brand, idea

Online gaming hits its groove

September 9, 2007 At one of the leading conferences on online games, several insiders share their vision for the state of the industry. TAGS: virtual worlds, online game, Warner Bros. Entertainment Inc., conference, World of Warcraft, brand, games, environment

MTV goes '4D' with virtual-worlds push

March 29, 2007 At N.Y. marketing conference, the cable network touted its game plan for melding content from MTV shows with fully 3D virtual worlds.Images: Living in a virtual Laguna Beach TAGS: virtual worlds, MTV, MTV Networks, metrics, PepsiCo, conference, brand, 3D, TV

'Second Life,' after the backlash

August 23, 2007 Participants in this weekend's user conference in Chicago are unfazed by negative press. They just want to go back to their virtual world tinkering. TAGS: Second Life, virtual worlds, Chicago, store, professor, media, brand, blog

'Second Life' makes an All-Star pitch

July 11, 2006 With a virtual-world simulcast of the event's home run derby, Major League Baseball thinks it hit one out of the park. Images: 'Second Life' home run TAGS: Second Life, MLB, virtual worlds, baseball, experiment, brand, video

Barbie's last online stand?

May 18, 2007 Iconic doll has long been a standard of American homes. Now she's trying to stay alpha girl in a virtual world filled with Webkinz and Bratz.Meet the new Barbie Girls TAGS: Mattel Inc., doll, virtual worlds, visitor, pet, girl, toy, audience, MP3 player, brand, MP3

Year in review: Digital kids grow up

December 11, 2007 Child's play turned into serious business online in 2007, from Club Penguin to Facebook. TAGS: teen, parent, kid, virtual worlds, Disney Corp., children, Facebook, brand

'Second Life' gets first look at new hotel chain

August 14, 2006 Starwood Hotels will seek feedback on new chain via a cyberlodge in the virtual world. Images: Hotel habitat TAGS: Second Life, hotel, virtual worlds, vice president, blog, brand
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