February 28, 2005"Perplex City," a cryptic mix of Da Vinci Code mystery and video game logic, is generating buzz as latest "alternate-reality game."
Images: Alternate-reality gamesTAGS:video game, mystery, games, clue, brand, video
October 3, 2005Nielsen finds that gamers remember brands they see in video games--especially when ads resemble real life.TAGS:study, video game, brand, video
February 20, 2007Recently pulled from YouTube, content from MTV, Comedy Central, other Viacom brands to be part of video start-up's official launch.TAGS:Viacom Inc., Kazaa, MTV, YouTube, brand, Skype, P2P, video, TV
July 31, 2006Video game developer and advertiser Nightlife Interactive applies for patent on its brand of game advertising.TAGS:advertiser, video game, brand, video
July 11, 2006With a virtual-world simulcast of the event's home run derby, Major League Baseball thinks it hit one out of the park. Images: 'Second Life' home runTAGS:Second Life, MLB, virtual worlds, baseball, experiment, brand, video