Version: 2008
  • On TV.com: TOP 10 Shows CANCELED Too Soon
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Content from CNET tagged with

brand [x] , video [x]

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News Stories

Showing 1-20 of 39 results found

Blurring the line between games and life

February 28, 2005 "Perplex City," a cryptic mix of Da Vinci Code mystery and video game logic, is generating buzz as latest "alternate-reality game." Images: Alternate-reality games TAGS: video game, mystery, games, clue, brand, video

Women outnumber men in online games, survey finds

October 5, 2006 New study on gamers reveals Playstation 2 as the most popular console, but PCs are the platform of choice. TAGS: gamer, survey, game console, online game, women, Microsoft Xbox, console, video game, entertainment, games, Sony Playstation, handheld, platform, Xbox 360, Sony PlayStation 2, brand

New copy-proof DVDs on the way?

February 15, 2005 Hackers broke through the antipiracy wrappers on DVDs years ago. Macrovision says it can now plug that hole--mostly. TAGS: Macrovision Corp., copy protection, antipiracy, The Walt Disney Co., DVD-copying, Hollywood, DVD, analog, studio, DVD player, movies, brand, video

VHS lives on--just barely

October 28, 2005 Advent of DVR technology, along with the dominance of DVDs, has left VCRs as barely an afterthought. TAGS: VCR, Blockbuster Inc., public relations, manager, San Francisco, DVD, brand, video

Wireless-speaker company reconnects

December 15, 2006 Avega Systems was all the rage at CES last year. Now, its wireless speaker system is finally ready to ship. TAGS: wireless speakers, speakers, Consumer Electronics Show, home networking, HDMI, CEO, Wi-Fi, brand, video

Revver video gets TV casting call

November 10, 2006 Video-sharing site signs deal with Britain's Fame TV that will share revenue with video makers. TAGS: News Corp., BSkyB, YouTube, compensation, video, TV, brand

Videos of the week: Ad games, Toughbook

April 8, 2006 Consumer brands are looking to use user-created video ads. Also: A CNET News.com reporter roughs up a Toughbook laptop. TAGS: Panasonic Toughbook, video advertisement, margin, brand, Panasonic, laptop computer, Apple Computer, video, games

IBM, DuPont aim for cool crowd with video ads

May 16, 2007 The two companies turn to the Web to reach a hipper audience. Also: Yahoo seeks the most dedicated evangelist among its employees. TAGS: DuPont Co., video advertisement, IBM Corp., B2B, Yahoo! Inc., brand, entertainment, leader, video, blog, Google Inc., database

In-game ads work, study says

October 3, 2005 Nielsen finds that gamers remember brands they see in video games--especially when ads resemble real life. TAGS: study, video game, brand, video

Viacom, Joost strike content licensing deal

February 20, 2007 Recently pulled from YouTube, content from MTV, Comedy Central, other Viacom brands to be part of video start-up's official launch. TAGS: Viacom Inc., Kazaa, MTV, YouTube, brand, Skype, P2P, video, TV

Patent application for Seamless Ad

July 31, 2006 Video game developer and advertiser Nightlife Interactive applies for patent on its brand of game advertising. TAGS: advertiser, video game, brand, video

Can Google keep up the ad pace?

June 13, 2006 Foray into display ads is in "early days," Google says, as analysts predict brand ads will overtake search ads. TAGS: Clorox Co., Internet search advertising, advertiser, brand, Google Inc., online advertising, Yahoo! Inc., video, Microsoft Corp.

Yahoo tests video search engine

December 16, 2004 Service lets people search for video clips from across the Internet in much the way they do for Web pages and images. TAGS: video search, video search engine, AtomFilms, on-demand, RSS, Yahoo! Inc., search engine company, multimedia, search engine, broadband, video clip, video, media, entertainment, TV, brand

Microsoft looks to improve its name game

July 17, 2007 After years of being the butt of jokes for its convoluted product naming, the company wises up about appellations.Photos: Cool names, disappointing products TAGS: brand strategy, Microsoft Silverlight, brand, Redmond, general manager, conference, Apple iPod, Microsoft Corp., Apple Computer, video, Microsoft Windows, Microsoft Windows XP

Paris Hilton showcases YouTube's new ad concepts

August 22, 2006 The online video hub takes queues from its own user-generated content in launching new participatory advertising models. TAGS: Paris, YouTube, online video, video advertisement, MySpace, brand, video, channel

Viacom's Web guru plans for the future

March 16, 2007 Mika Salmi, online video pioneer and former record label executive, works to keep MTV and other Viacom properties relevant in new digital world. TAGS: Viacom Inc., MTV Networks, MTV, online video, YouTube, entertainment, brand, video, Google Inc., TV

Justice Department takes aim at image-sharing sites

March 2, 2007 Feds try during a private meeting to convince sites that allow photos or videos to be uploaded to monitor users, News.com has learned. TAGS: assistant attorney general, Internet provider, Bush Administration, police, proposal, terrorism, Internet Service Provider, brand, monitor, photograph, video

Helio to open retail stores

August 14, 2006 Wireless firm hopes to build its young, hip brand by opening retail stores in several cities around the country. TAGS: Helio, brand recognition, retailer, consumer electronics, EarthLink Inc., store, brand, California, electronics, cell phone, games, video

Commentary: Memo to Steve Jobs--buy TiVo

March 1, 2005 Steve: We know conventional wisdom means nothing to you. But the road to mass consumer success involves video. Hire TiVo as your driver. TAGS: TiVo Inc., DVR, commentary, Steve Jobs, consumer electronics, digital video, Forrester Research Inc., patent, video recorder, Apple Computer, survey, recorder, brand, electronics, video

'Second Life' makes an All-Star pitch

July 11, 2006 With a virtual-world simulcast of the event's home run derby, Major League Baseball thinks it hit one out of the park. Images: 'Second Life' home run TAGS: Second Life, MLB, virtual worlds, baseball, experiment, brand, video
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