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Lenovo has eyes on consumer PC market
January 3, 2008 Chinese PC maker unveils new line of consumer-focused notebooks called IdeaPad, as well as a desktop line called IdeaCentre. Photos: IdeaPad notebooksWidgets are the new ad kid on the block
December 19, 2007 Brand advertisers are turning to mini-applications with dynamic content that people can embed in their own Web pages and share with others.Microsoft looks to improve its name game
July 17, 2007 After years of being the butt of jokes for its convoluted product naming, the company wises up about appellations.Photos: Cool names, disappointing productsIBM, DuPont aim for cool crowd with video ads
May 16, 2007 The two companies turn to the Web to reach a hipper audience. Also: Yahoo seeks the most dedicated evangelist among its employees.Seagate's new line of hard drives
September 6, 2007 Company announces nine products, including a 60-gigabyte drive for phones and a drive optimized for security cameras.Want to 'converse' with advertisers? Me neither
September 13, 2007 'Conversational marketing' smells like a new spin on old advertising techniques, just on the Web.Videos of the week: Ad games, Toughbook
April 8, 2006 Consumer brands are looking to use user-created video ads. Also: A CNET News.com reporter roughs up a Toughbook laptop.Viacom, Joost strike content licensing deal
February 20, 2007 Recently pulled from YouTube, content from MTV, Comedy Central, other Viacom brands to be part of video start-up's official launch.Can Google keep up the ad pace?
June 13, 2006 Foray into display ads is in "early days," Google says, as analysts predict brand ads will overtake search ads.Cisco invests in networking start-up Avega
April 17, 2007 Participation in $7 million round for wireless-home specialist is designed to expand network-gear giant's consumer reach.Internet start-up to take a hybrid media approach
March 8, 2007 An Internet start-up backed by former executives of MTV and Nickelodeon plans to begin a series of video-oriented Web sites on niche topics. The New York TimesPatent application for Seamless Ad
July 31, 2006 Video game developer and advertiser Nightlife Interactive applies for patent on its brand of game advertising.Week in videos: Wardrobe culling, wall climbing made easy
February 16, 2007 While Fashmatch helps users pick out the perfect outfit, the Atlas Powered Rope Ascender helps its inventor reach new heights.Webkinz: I fell in love with a cyber alley cat
May 10, 2007 As the socially-networked stuffed animals celebrate their second birthday, a reporter delves into the hype, and controversy.Photos: A cybercat for the Digital AgeVideo: Webkinz target kids for earl...Paris Hilton showcases YouTube's new ad concepts
August 22, 2006 The online video hub takes queues from its own user-generated content in launching new participatory advertising models.Is Commodore poised for a comeback?
December 16, 2005 Consumer media company that acquired name of venerable PC brand is set to unleash a new wave of products. Photos: A look back at CommodoreCommentary: Memo to Steve Jobs--buy TiVo
March 1, 2005 Steve: We know conventional wisdom means nothing to you. But the road to mass consumer success involves video. Hire TiVo as your driver.Has the toy industry screeched to a halt?
February 14, 2007 There weren't a whole lot of "new" toys at the American International Toy Fair. Is it a sign of stability or stagnation?Viacom's Web guru plans for the future
March 16, 2007 Mika Salmi, online video pioneer and former record label executive, works to keep MTV and other Viacom properties relevant in new digital world.Revver video gets TV casting call
November 10, 2006 Video-sharing site signs deal with Britain's Fame TV that will share revenue with video makers.
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