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Content from CNET tagged with

brand [x] , Second Life [x]

News Stories

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A winning business plan for 'Second Life'

February 19, 2007 In a virtual world known for unusual demographics, contest winner Market Truths will look into how users react to brands, products and services. TAGS: Second Life, business plan, market research, virtual worlds, focus group, gender, survey, analysis, brand, idea

'Second Life,' after the backlash

August 23, 2007 Participants in this weekend's user conference in Chicago are unfazed by negative press. They just want to go back to their virtual world tinkering. TAGS: Second Life, virtual worlds, Chicago, professor, store, brand, blog, media

'Second Life' makes an All-Star pitch

July 11, 2006 With a virtual-world simulcast of the event's home run derby, Major League Baseball thinks it hit one out of the park. Images: 'Second Life' home run TAGS: Second Life, MLB, virtual worlds, baseball, experiment, brand, video

'Second Life' gets first look at new hotel chain

August 14, 2006 Starwood Hotels will seek feedback on new chain via a cyberlodge in the virtual world. Images: Hotel habitat TAGS: Second Life, hotel, virtual worlds, vice president, blog, brand

Can GM's Pontiac become cyber-groovy?

February 7, 2007 news analysis The automaker is going full-throttle with branding on Yahoo, MySpace and Second Life as it tries to capture a younger, hipper market. TAGS: Pontiac, General Motors, BMW, Yahoo! Inc., VW, branding, Second Life, brand, MySpace, blog, Google Inc.
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