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brand [x] , media [x]

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An Apple fanboy's lament

December 19, 2007 Macrovision's Richard Bullwinkle questions the longevity of his music collection in the digital age. TAGS: media, Apple Computer, entertainment, Apple iPod, Apple iPhone, Apple iTunes, RIM BlackBerry, brand, MP3

'Second Life,' after the backlash

August 23, 2007 Participants in this weekend's user conference in Chicago are unfazed by negative press. They just want to go back to their virtual world tinkering. TAGS: Second Life, virtual worlds, store, professor, Chicago, media, blog, brand

Digital ads tune in

April 29, 2004 Traditional advertisers are trying to use ad-skipping technologies and the like to their interactive advantage and are shifting their dollars toward more "accountable" campaigns. TAGS: advertiser, TiVo Inc., video recorder, digital video, Forrester Research Inc., DVR, recorder, search result, media, TV, Google Inc., brand, video

Super Bowl ads go online

February 3, 2006 Companies will re-air TV ads on the Net, buying keywords and promoting Web sites to squeeze more life from superexpensive spots. TAGS: Super Bowl, Burger King Corp., advertising agency, advertiser, truck, Honda, Time Warner Inc., Sprint Nextel, media, brand, Google Inc.
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