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News Stories

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Big ad campaign to usher in new AT&T

December 29, 2005 The reborn, postmerger Ma Bell gets its branding in order as competition heats up among telecom and cable companies. TAGS: Ma Bell, AT&T Corp., branding, telecommunications, SBC Communications Inc., brand, TV

Week in review: The bell tolls for Ma Bell

February 4, 2005 With the sale of AT&T and the rise of Skype, the last vestiges of the 20th century's phone system are fading fast. Photos: AT&T's history of innovation Photos: Hush, hush, my PC TAGS: Ma Bell, SBC Communications Inc., AT&T Corp., Skype, Week in review, acquisition, telephone company, CEO, cell phone, U.S., brand, Apple Computer, photograph, PC

This week in telecommunications

February 4, 2005 With SBC's deal to acquire AT&T and the rise of Skype, the last vestiges of the 20th-century's phone system are fading fast. TAGS: SBC Communications Inc., Ma Bell, AT&T Corp., Skype, acquisition, telephone company, telecommunications, CEO, U.S., cell phone, brand

SBC to acquire AT&T for $16 billion

January 31, 2005 SBC says the deal will give it one of the world's "most widely recognized and respected" brand names. Photos: AT&T's history of innovation TAGS: SBC Communications Inc., AT&T Corp., Ma Bell, shareholder, brand name, cell phone, telecommunications, acquisition, IP, CEO, brand, U.S.

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brand [x] , Ma Bell [x]