Version: 2008
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Content from CNET tagged with

brand [x] , Google Inc. [x]

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News Stories

Showing 1-20 of 27 results found

Google beats Microsoft, Coke in brand stakes

April 23, 2007 For the second year in a row, a tech company ranks as most powerful global brand, market researcher says. TAGS: brand, Coca-Cola Co., market research company, technology company, Google Inc., value, IBM Corp., Microsoft Corp.

Google wants people to stop googling

August 16, 2006 Company wants to protect its brand by cracking down on the use of "google" as a generic verb for searching the Internet. TAGS: verb, Google Inc., blogger, public relations, brand, brand name

Google readies banner offerings

April 25, 2005 Search giant to start allowing advertisers to display animated ads on third-party partner sites--a first for Google. TAGS: advertiser, Keane Inc., Web Advertising, Google Inc., text advertisement, brand, category

Can Google keep up the ad pace?

June 13, 2006 Foray into display ads is in "early days," Google says, as analysts predict brand ads will overtake search ads. TAGS: Clorox Co., Internet search advertising, advertiser, brand, online advertising, Google Inc., Yahoo! Inc., Microsoft Corp., video

Google to sponsor Manchester United soccer club?

November 28, 2005 Search giant is among the high-tech companies interested in having its name on the storied soccer team's shirts, according to reports. TAGS: soccer, Vodafone Group Plc., London, IBM Corp., brand, Google Inc.

Google sues Froogles.com

April 19, 2005 Search giant charges rival with trademark infringement and asks court to shut it down. TAGS: Froogles, Froogle, Google Inc., rival, complaint, search engine, brand

Commentary: Display time for Google

April 26, 2005 Site-targeting service means new revenue for search giant and, for marketers, more control over how and where their ads appear. TAGS: marketer, branding, publisher, Google Inc., Google AdSense, pricing, commentary, relationship, Forrester Research Inc., CNN, brand, blog

AOL up, Google down? Not so fast

July 12, 2007 A new survey says the Time Warner property may get people to spend a lot of time there, but it's Google's dollar signs that count. TAGS: Nielsen/NetRatings, America Online Inc., Time Warner Inc., Google Inc., MySpace, Yahoo! Inc., brand, YouTube, eBay Inc., U.S., Apple Computer, Microsoft Corp.

Google goes wild for wikis

October 31, 2006 With acquisition of JotSpot, search king picks up another little piece of what could eventually be a giant tech empire. TAGS: JotSpot, Wiki, Google Docs, Writely, Google Inc., spreadsheet, acquisition, Microsoft Office, YouTube, Microsoft Corp., brand, video

Google loses trademark dispute in France

January 20, 2005 French court orders search giant to stop using the trademarks of a European resort chain to trigger keyword ads. TAGS: GEICO, trademark, euro, court, France, Google Inc., fine, Europe, brand

IBM, DuPont aim for cool crowd with video ads

May 16, 2007 The two companies turn to the Web to reach a hipper audience. Also: Yahoo seeks the most dedicated evangelist among its employees. TAGS: DuPont Co., video advertisement, B2B, IBM Corp., Yahoo! Inc., brand, leader, entertainment, Google Inc., video, blog, database

Spam experts at MIT lift curtain on search

March 30, 2007 With no real cure for search engine spam in play, educating legitimate marketers is key. TAGS: search engine, advertiser, Google AdSense, search engine optimization, BMW, spam, conference, Google Inc., expert, solution, brand, speakers, Yahoo! Inc., Microsoft Corp.

eBay launches national TV ad campaign

October 27, 2005 No matter what holiday product is hot, the e-auctioneer wants people to know it's for sale at eBay, a site better known for unusual collectibles and flea-market sales. TAGS: eBay Inc., campaign, Amazon.com Inc., TV, search engine, Google Inc., brand, Yahoo! Inc.

Widgets are the new ad kid on the block

December 19, 2007 Brand advertisers are turning to mini-applications with dynamic content that people can embed in their own Web pages and share with others. TAGS: marketer, online advertising, Facebook, brand, president, Real-Time, blog, Google Inc., photograph, video, games, Microsoft Corp.

Yahoo, Microsoft gaining ground on Google

January 13, 2005 Consumer survey of search engines keeps Google in the No. 1 slot, but two big competitors are closing the gap. TAGS: Keynote Systems Inc., Ask Jeeves Inc., local search, Lycos Inc., Ask.com, MSN, search engine, Yahoo! Inc., survey, Google Inc., search result, brand, Microsoft Corp.

Week in review: Yahoo in Microsoft's sights

February 8, 2008 The two companies give us a few clues on their prospective deal; Washington takes on file swapping at colleges; and iPhone storage grows. TAGS: takeover, Steve Ballmer, Yahoo! Inc., Week in review, bid, reader, Microsoft Corp., Google Inc., CEO, brand, e-mail

Grant funds open-source challenge to Google library

December 20, 2006 Internet Archive receives $1 million from charitable trust to help boost up its open-source alternative to book-scanning efforts. TAGS: Brewster Kahle, Google Book Search, Google Inc., open source, archiving, library, founder, brand name, collection, Adobe PDF, database, brand, Microsoft Corp.

Barry Diller helps Ask Jeeves get in shape

August 9, 2005 Newer, leaner butler is cutting back on sponsored results and focusing on its core search business, Ask Jeeves CEO says. TAGS: Ask Jeeves Inc., search business, Yahoo! Inc., search engine, Google Inc., CEO, brand

Adobe sees its future on the Web

March 5, 2007 Chief Executive Bruce Chizen places his bets on new software called Apollo and says a hosted version of Photoshop is in the cards. TAGS: Bruce Chizen, Photobucket, Adobe PhotoShop, Adobe Systems Inc., Macromedia Inc., Google Picasa, acquisition, Google Inc., CEO, video, brand, Microsoft Corp.
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