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Google beats Microsoft, Coke in brand stakes
April 23, 2007 For the second year in a row, a tech company ranks as most powerful global brand, market researcher says.Week in review: Yahoo in Microsoft's sights
February 8, 2008 The two companies give us a few clues on their prospective deal; Washington takes on file swapping at colleges; and iPhone storage grows.Widgets are the new ad kid on the block
December 19, 2007 Brand advertisers are turning to mini-applications with dynamic content that people can embed in their own Web pages and share with others.Google wants people to stop googling
August 16, 2006 Company wants to protect its brand by cracking down on the use of "google" as a generic verb for searching the Internet.AOL up, Google down? Not so fast
July 12, 2007 A new survey says the Time Warner property may get people to spend a lot of time there, but it's Google's dollar signs that count.Can Google keep up the ad pace?
June 13, 2006 Foray into display ads is in "early days," Google says, as analysts predict brand ads will overtake search ads.Google to sponsor Manchester United soccer club?
November 28, 2005 Search giant is among the high-tech companies interested in having its name on the storied soccer team's shirts, according to reports.IBM, DuPont aim for cool crowd with video ads
May 16, 2007 The two companies turn to the Web to reach a hipper audience. Also: Yahoo seeks the most dedicated evangelist among its employees.In name dispute, it's Googles vs. Google
July 7, 2004 Site that sells alien-themed toys and kids' clothes files trademark complaint against the Web search titan.Google's ad plans provoke grumbling
May 17, 2004 The search company's success in Web advertising is fast becoming bittersweet for other companies that rely on ads to pay the bills.Google readies banner offerings
April 25, 2005 Search giant to start allowing advertisers to display animated ads on third-party partner sites--a first for Google.Google sues Froogles.com
April 19, 2005 Search giant charges rival with trademark infringement and asks court to shut it down.Spam experts at MIT lift curtain on search
March 30, 2007 With no real cure for search engine spam in play, educating legitimate marketers is key.Commentary: Display time for Google
April 26, 2005 Site-targeting service means new revenue for search giant and, for marketers, more control over how and where their ads appear.Microsoft hurt by poor Live branding, analysts say
January 26, 2007 Some are concerned the company has slipped in its aim to better compete against Google.Google loses trademark case in France
February 4, 2005 French court charges search giant with trademark counterfeiting and misleading advertising in case brought by Louis Vuitton.Google goes wild for wikis
October 31, 2006 With acquisition of JotSpot, search king picks up another little piece of what could eventually be a giant tech empire.Google loses trademark dispute in France
January 20, 2005 French court orders search giant to stop using the trademarks of a European resort chain to trigger keyword ads.What is Google worth?
November 29, 2003 Experts at Wharton weigh in on whether the search engine champ's strengths--its technology and brand--can offset economic and financial risks.eBay launches national TV ad campaign
October 27, 2005 No matter what holiday product is hot, the e-auctioneer wants people to know it's for sale at eBay, a site better known for unusual collectibles and flea-market sales.
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