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Google beats Microsoft, Coke in brand stakes
April 23, 2007
For the second year in a row, a tech company ranks as most powerful global brand, market researcher says.
TAGS:
brand
,
Coca-Cola Co.
,
Google Inc.
,
value
,
market research company
,
technology company
,
Microsoft Corp.
,
IBM Corp.
Week in review: Yahoo in Microsoft's sights
February 8, 2008
The two companies give us a few clues on their prospective deal; Washington takes on file swapping at colleges; and iPhone storage grows.
TAGS:
Yahoo! Inc.
,
takeover
,
Steve Ballmer
,
Week in review
,
bid
,
reader
,
Microsoft Corp.
,
Google Inc.
,
brand
,
CEO
,
e-mail
Widgets are the new ad kid on the block
December 19, 2007
Brand advertisers are turning to mini-applications with dynamic content that people can embed in their own Web pages and share with others.
TAGS:
marketer
,
brand
,
Facebook
,
online advertising
,
president
,
blog
,
Google Inc.
,
photograph
,
Real-Time
,
video
,
games
,
Microsoft Corp.
Google wants people to stop googling
August 16, 2006
Company wants to protect its brand by cracking down on the use of "google" as a generic verb for searching the Internet.
TAGS:
verb
,
Google Inc.
,
brand
,
blogger
,
public relations
,
brand name
AOL up, Google down? Not so fast
July 12, 2007
A new survey says the Time Warner property may get people to spend a lot of time there, but it's Google's dollar signs that count.
TAGS:
Nielsen/NetRatings
,
America Online Inc.
,
Google Inc.
,
Time Warner Inc.
,
brand
,
MySpace
,
Yahoo! Inc.
,
YouTube
,
eBay Inc.
,
Apple Computer
,
U.S.
,
Microsoft Corp.
Can Google keep up the ad pace?
June 13, 2006
Foray into display ads is in "early days," Google says, as analysts predict brand ads will overtake search ads.
TAGS:
Clorox Co.
,
Internet search advertising
,
brand
,
Google Inc.
,
advertiser
,
online advertising
,
Yahoo! Inc.
,
Microsoft Corp.
,
video
Google to sponsor Manchester United soccer club?
November 28, 2005
Search giant is among the high-tech companies interested in having its name on the storied soccer team's shirts, according to reports.
TAGS:
soccer
,
Vodafone Group Plc.
,
brand
,
IBM Corp.
,
Google Inc.
,
London
IBM, DuPont aim for cool crowd with video ads
May 16, 2007
The two companies turn to the Web to reach a hipper audience. Also: Yahoo seeks the most dedicated evangelist among its employees.
TAGS:
DuPont Co.
,
video advertisement
,
B2B
,
brand
,
IBM Corp.
,
Yahoo! Inc.
,
leader
,
technique
,
video
,
Google Inc.
,
blog
,
entertainment
,
database
In name dispute, it's Googles vs. Google
July 7, 2004
Site that sells alien-themed toys and kids' clothes files trademark complaint against the Web search titan.
TAGS:
children
,
trademark
,
Google Inc.
,
toy
,
goods
,
brand name
,
search engine
,
brand
,
complaint
,
Internet search
,
entertainment
Google's ad plans provoke grumbling
May 17, 2004
The search company's success in Web advertising is fast becoming bittersweet for other companies that rely on ads to pay the bills.
TAGS:
online advertising
,
Web Advertising
,
branding
,
Google Inc.
,
banner
,
brand
,
publisher
,
search engine
,
CEO
,
TV
Google readies banner offerings
April 25, 2005
Search giant to start allowing advertisers to display animated ads on third-party partner sites--a first for Google.
TAGS:
advertiser
,
Web Advertising
,
Google Inc.
,
text advertisement
,
brand
,
category
Google sues Froogles.com
April 19, 2005
Search giant charges rival with trademark infringement and asks court to shut it down.
TAGS:
Froogles
,
Google Inc.
,
Froogle
,
complaint
,
rival
,
search engine
,
brand
Spam experts at MIT lift curtain on search
March 30, 2007
With no real cure for search engine spam in play, educating legitimate marketers is key.
TAGS:
advertiser
,
search engine
,
Google AdSense
,
BMW
,
spam
,
search engine optimization
,
Google Inc.
,
brand
,
expert
,
solution
,
conference
,
speakers
,
Yahoo! Inc.
,
Microsoft Corp.
Commentary: Display time for Google
April 26, 2005
Site-targeting service means new revenue for search giant and, for marketers, more control over how and where their ads appear.
TAGS:
marketer
,
branding
,
Google Inc.
,
Google AdSense
,
brand
,
publisher
,
commentary
,
CNN
,
pricing
,
relationship
,
Forrester Research Inc.
,
blog
Microsoft hurt by poor Live branding, analysts say
January 26, 2007
Some are concerned the company has slipped in its aim to better compete against Google.
TAGS:
David Smith
,
branding
,
paid search
,
Microsoft Windows Live
,
Internet service
,
brand
,
market share
,
Google Inc.
,
MSN
,
Gartner Inc.
,
Microsoft Corp.
,
search engine
,
Yahoo! Inc.
,
Microsoft Windows
Google loses trademark case in France
February 4, 2005
French court charges search giant with trademark counterfeiting and misleading advertising in case brought by Louis Vuitton.
TAGS:
GEICO
,
trademark
,
Google Inc.
,
Google AdWords
,
search result
,
court
,
France
,
brand
Google goes wild for wikis
October 31, 2006
With acquisition of JotSpot, search king picks up another little piece of what could eventually be a giant tech empire.
TAGS:
JotSpot
,
Google Docs
,
Wiki
,
Google Inc.
,
Writely
,
spreadsheet
,
Microsoft Office
,
acquisition
,
YouTube
,
brand
,
Microsoft Corp.
,
video
Google loses trademark dispute in France
January 20, 2005
French court orders search giant to stop using the trademarks of a European resort chain to trigger keyword ads.
TAGS:
GEICO
,
euro
,
trademark
,
fine
,
Google Inc.
,
France
,
court
,
Europe
,
brand
What is Google worth?
November 29, 2003
Experts at Wharton weigh in on whether the search engine champ's strengths--its technology and brand--can offset economic and financial risks.
TAGS:
Google Inc.
,
Froogle
,
IPO
,
professor
,
portal
,
Yahoo! Inc.
,
search technology
,
search engine
,
Netscape Communications Corp.
,
eBay Inc.
,
brand
,
Microsoft Corp.
eBay launches national TV ad campaign
October 27, 2005
No matter what holiday product is hot, the e-auctioneer wants people to know it's for sale at eBay, a site better known for unusual collectibles and flea-market sales.
TAGS:
eBay Inc.
,
Amazon.com Inc.
,
campaign
,
TV
,
brand
,
search engine
,
Google Inc.
,
Yahoo! Inc.
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