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brand [x] , branding [x] , Intel [x]

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Intel losing its joie de Viiv

July 20, 2007 The Viiv and vPro brands haven't exactly hit their mark. Now they'll take a back seat to Core--and long live Centrino. TAGS: Intel Viiv, Intel vPro, Intel Centrino, Stephen Baker, NPD Group Inc., Intel, branding, brand, wireless networking, networking, PC

Intel ponders business PC brand

March 24, 2006 Chipmaker considers a third major brand name to carry promise of PC security, management ease. TAGS: business PC, branding, Intel Viiv, Intel Centrino, brand, chip company, remote administration, Intel, virtualization, Intel Pentium, platform, wireless networking, chipset, AMD, PC

Lenovo touts notebooks, Olympics push

January 5, 2006 First IBM was the tech company behind the Olympics. Then Samsung. Now it's Lenovo's turn. TAGS: Lenovo, Olympic Games, ThinkPad, Turin, Winter Olympics, China, notebook computer, branding, Consumer Electronics Show, Intel Core Duo, Las Vegas, IBM Corp., battery, brand, Intel, PC
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