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ICANN vote stirs worries of domain chaos

June 27, 2008 Will decision to allow custom top-level domains, despite rigorous application process, trigger new cybersquatting battles? TAGS: brand, spokesperson, domain, European Union, London

Google beats Microsoft, Coke in brand stakes

April 23, 2007 For the second year in a row, a tech company ranks as most powerful global brand, market researcher says. TAGS: brand, Coca-Cola Co., Google Inc., value, market research company, technology company, Microsoft Corp., IBM Corp.

Nokia and Vodafone team up on Web services

November 8, 2007 Agreement will see Nokia's mobile Internet services platform, Ovi, appearing on Vodafone handsets. TAGS: Vodafone Group Plc., Nokia Corp., brand, handset, operator, platform, agreement

Ask Jeeves to launch TV spots

February 14, 2005 The search engine is seeking to sell its brand through a series of TV commercials. TAGS: Ask Jeeves Inc., Ask.com, brand, TV

Lenovo has eyes on consumer PC market

January 3, 2008 Chinese PC maker unveils new line of consumer-focused notebooks called IdeaPad, as well as a desktop line called IdeaCentre. Photos: IdeaPad notebooks TAGS: consumer PC, Lenovo, PC company, ThinkPad, brand, notebook computer, IBM Corp., PC, video, games

Experts: Let customers help brand your product

March 3, 2007 Smart marketers are letting consumers play with their brand message online, say experts at a Las Vegas advertising confab. TAGS: Procter & Gamble Co., brand, Las Vegas, Microsoft Corp., Yahoo! Inc.

IBM denies re-entering PC market with Russian deal

March 10, 2008 Big Blue says it's not getting back into the PC market, despite selling "Microsoft-free" PCs running Linux and OpenOffice in Eastern Europe. TAGS: Eastern Europe, OpenOffice, IBM Corp., Linux, Lenovo, open source, brand, PC, Microsoft Corp.

Acer seizes opening with Gateway

August 27, 2007 The Taiwanese PC maker has been growing fast. With Gateway, it gets a bigger foothold on U.S. soil. TAGS: Acer Inc., Gateway Inc., eMachines Inc., PC company, Richard Shim, brand, Stephen Baker, notebook computer, Compaq Computer Corp., HP, Gartner Inc., Lenovo, acquisition, U.S., PC

China's Haier eyes U.S. living rooms

January 22, 2008 The mini-fridge maker wants to make it big in TVs and lifestyle products, and why not? It's got friends in the NBA and at Macy's and RealNetworks.Photos: From fridges to upscale phones TAGS: fridge, China, brand, Lenovo, electronics, Samsung Electronics, U.S., TV, consumer electronics, cell phone, IBM Corp., PC

Widgets are the new ad kid on the block

December 19, 2007 Brand advertisers are turning to mini-applications with dynamic content that people can embed in their own Web pages and share with others. TAGS: marketer, Facebook, brand, online advertising, blog, president, Google Inc., photograph, Real-Time, video, games, Microsoft Corp.

Seagate preserves Maxtor brand in sales channel

October 4, 2006 Maxtor brand is for low-end hard drives, while Seagate will be for high end. TAGS: Seagate Technology, Maxtor, brand, hard drive

AOL acquires GameDaily

August 16, 2006 AOL acquires GameDaily Web site and related newsletter, expanding its AOL Games Network. TAGS: America Online Inc., newsletter, video game, brand

Week in review: Yahoo in Microsoft's sights

February 8, 2008 The two companies give us a few clues on their prospective deal; Washington takes on file swapping at colleges; and iPhone storage grows. TAGS: takeover, Yahoo! Inc., Steve Ballmer, Week in review, bid, reader, Microsoft Corp., Google Inc., brand, CEO, e-mail

Microsoft looks to improve its name game

July 17, 2007 After years of being the butt of jokes for its convoluted product naming, the company wises up about appellations.Photos: Cool names, disappointing products TAGS: brand strategy, Microsoft Silverlight, brand, 64-bit, general manager, Redmond, Apple iPod, conference, Microsoft Corp., Microsoft Windows XP, Apple Computer, video, Microsoft Windows

Study: BP, Toyota top green energy, auto brands

July 7, 2006 Being green is increasingly popular, but most consumers still don't consider ecological impact when buying. TAGS: British Petroleum Co plc, green, Chevron Corp., brand, energy, category

Nokia taps Coke exec to refresh brands

August 20, 2004 The hope is that Keith Pardy will put some fizz back in the company's market share stats. TAGS: Nokia Corp., brand, exec, market share, London, handset

MTV guns for iTunes

November 5, 2003 Viacom, whose Internet music efforts have hit a few sour notes along the way, says it's hatching a plan to go after Apple Computer's successful iTunes service with its MTV brand. TAGS: MTV, Internet music, brand, Apple iTunes, Viacom Inc., Apple Computer

Online gaming hits its groove

September 9, 2007 At one of the leading conferences on online games, several insiders share their vision for the state of the industry. TAGS: virtual worlds, online game, brand, Warner Bros. Entertainment Inc., Texas, games, conference, environment

HP eyes aspiring gearheads with new PC brand

April 5, 2007 By the end of the year, HP will unveil a new segment in its PC strategy that targets cost-conscious performance hounds. TAGS: Phil McKinney, Voodoo, HP, brand, Mercedes-Benz, Compaq Computer Corp., PC, games
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