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Year in review: The rise of the Netbook
December 18, 2008
As consumers clamped down on expenses, it appeared a prescient move that PC makers began touting the smaller, cheaper machines.
TAGS:
Netbook
,
PC company
,
brand
,
Acer Inc.
,
ASUS
,
Europe
,
Dell
,
HP
,
laptop computer
,
Sony Corp.
,
Apple Computer
,
PC
Google beats Microsoft, Coke in brand stakes
April 23, 2007
For the second year in a row, a tech company ranks as most powerful global brand, market researcher says.
TAGS:
brand
,
Coca-Cola Co.
,
market research company
,
technology company
,
Google Inc.
,
value
,
IBM Corp.
,
Microsoft Corp.
Best Buy to stock shelves with ThinkPads
April 11, 2006
Several Lenovo PCs, including ThinkPad notebooks, are headed for the retailer, CNET News.com has learned.
TAGS:
Lenovo
,
ThinkPad
,
Best Buy Co. Inc.
,
IBM PC
,
brand
,
retailer
,
IBM Corp.
,
notebook computer
,
PC
Ask Jeeves to launch TV spots
February 14, 2005
The search engine is seeking to sell its brand through a series of TV commercials.
TAGS:
Ask Jeeves Inc.
,
Ask.com
,
brand
,
TV
Brazil: An emerging market faces challenges
August 26, 2008
As a PC sales market, Brazil is unquestionably strong, but it's also a place where abject poverty abounds.
TAGS:
Brazil
,
emerging market
,
Del.icio.us
,
Latin America
,
financing
,
interest rate
,
China
,
Digg
,
PC company
,
India
,
Linux
,
IBM Corp.
,
brand
,
PC
,
Intel
,
Microsoft Windows
Acer seizes opening with Gateway
August 27, 2007
The Taiwanese PC maker has been growing fast. With Gateway, it gets a bigger foothold on U.S. soil.
TAGS:
PC company
,
Gateway Inc.
,
eMachines Inc.
,
Acer Inc.
,
Stephen Baker
,
Richard Shim
,
brand
,
Gartner Inc.
,
Lenovo
,
notebook computer
,
acquisition
,
U.S.
,
HP
,
Compaq Computer Corp.
,
PC
More brands targeted as phishing attacks soar
January 18, 2006
Big commercial names are used in phishing e-mails designed to trick recipients into giving up account information.
TAGS:
phishing
,
Websense Inc.
,
keylogging
,
e-commerce
,
banking
,
phishing Web site
,
business application
,
brand
,
attack
,
e-mail
ICANN vote stirs worries of domain chaos
June 27, 2008
Will decision to allow custom top-level domains, despite rigorous application process, trigger new cybersquatting battles?
TAGS:
brand
,
spokesperson
,
European Union
,
domain
,
London
Google wants people to stop googling
August 16, 2006
Company wants to protect its brand by cracking down on the use of "google" as a generic verb for searching the Internet.
TAGS:
verb
,
Google Inc.
,
blogger
,
public relations
,
brand
,
brand name
Experts: Let customers help brand your product
March 3, 2007
Smart marketers are letting consumers play with their brand message online, say experts at a Las Vegas advertising confab.
TAGS:
Procter & Gamble Co.
,
brand
,
branding
,
expert
,
Las Vegas
,
Yahoo! Inc.
,
Microsoft Corp.
,
message
Wal-Mart eyes green with branded gadgets
December 15, 2004
Retailer develops house brand for consumer electronics gear in an effort to bolster sales of TVs, DVD recorders and music players. Photos: How iLo can you go?
TAGS:
Wal-Mart Stores Inc.
,
consumer electronics
,
electronics
,
Steve Baker
,
retailer
,
gear
,
brand
,
electronics company
,
music player
,
DVD-recorder
,
Best Buy Co. Inc.
,
recorder
,
TV
,
flat panel
,
pricing
,
Panasonic
Study: BP, Toyota top green energy, auto brands
July 7, 2006
Being green is increasingly popular, but most consumers still don't consider ecological impact when buying.
TAGS:
British Petroleum Co plc
,
green
,
Chevron Corp.
,
brand
,
energy
,
category
The secret of Vizio's success
August 20, 2007
The Southern California start-up's strategy of low prices and discount retail wins out, as it tops all LCD TV makers in the second quarter.
TAGS:
Vizio
,
TV company
,
LCD TV
,
iSuppli Corp.
,
North America
,
LCD
,
TV
,
flat panel
,
Philips Electronics N.V.
,
brand
,
retailer
,
Samsung Electronics
,
Sony Corp.
It's all about the iPod
October 12, 2004
New surveys credit Apple with overwhelming market share and brand recognition, but competitors may find success at the low end of market.
TAGS:
Stephen Baker
,
brand recognition
,
music player
,
back-to-school
,
NPD Group Inc.
,
Apple iPod
,
survey
,
Apple Computer
,
digital music
,
brand
,
U.S.
Customer satisfaction down among PC buyers
August 14, 2007
Both Apple and Dell lose ground with customers who wish for better product reliability and customer service, according to a new study.
TAGS:
American Customer Satisfaction Index
,
customer satisfaction
,
satisfaction
,
perception
,
survey
,
Apple Computer
,
PC company
,
brand
,
Compaq Computer Corp.
,
Dell
,
leader
,
HP
,
PC
Best Buy looks to expand house-brand products
November 8, 2005
If you complain to a sales rep at Best Buy, you may someday see your opinion embodied in a new product.
TAGS:
Best Buy Co. Inc.
,
market research
,
brand
,
retailer
,
start-up
Hot tech gifts for the holidays
November 25, 2005
Surprise, surprise: iPods and Xboxes are expected to be top sellers this shopping season. Photos: Hot holiday picks
TAGS:
Steve Baker
,
holiday
,
plasma TV
,
Sony PSP
,
game console
,
hit
,
Apple iPod
,
LCD
,
Sony Playstation
,
TV
,
console
,
Apple Computer
,
brand
,
Microsoft Xbox
,
Sony Corp.
,
U.S.
Seagate preserves Maxtor brand in sales channel
October 4, 2006
Maxtor brand is for low-end hard drives, while Seagate will be for high end.
TAGS:
Seagate Technology
,
Maxtor
,
brand
,
hard drive
AOL acquires GameDaily
August 16, 2006
AOL acquires GameDaily Web site and related newsletter, expanding its AOL Games Network.
TAGS:
America Online Inc.
,
newsletter
,
video game
,
brand
Google to sponsor Manchester United soccer club?
November 28, 2005
Search giant is among the high-tech companies interested in having its name on the storied soccer team's shirts, according to reports.
TAGS:
soccer
,
Vodafone Group Plc.
,
brand
,
IBM Corp.
,
London
,
Google Inc.
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