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brand strategy
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Showing 1-2 of 2 results foundMicrosoft looks to improve its name game
July 17, 2007 After years of being the butt of jokes for its convoluted product naming, the company wises up about appellations.Photos: Cool names, disappointing productsShareholder activist to join Gateway board
December 7, 2006 To avoid proxy battle with major investors, PC maker to add second mutually acceptable director, make elections annual.
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