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This is your brain on video games, ads

August 21, 2007 It may sound like science fiction, but one company is helping market researchers track how the brain responds to content like games and ads.Photos: Scanning brain waves TAGS: THQ Inc., brain, video game, market research, response, headset, games, monitor, video

Who really won during the Super Bowl?

February 5, 2007 Brain scans reveal that most million-dollar ads failed to connect with viewers, but one stands out as a clear winner. TAGS: Super Bowl, brain, Coca-Cola Co., emotion, robot, Sprint Nextel, video game, response, video

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brain [x] , video [x] , response [x]

News Stories

This is your brain on video games, ads

Who really won during the Super Bowl?

brain ^[x] , video ^[x] , response ^[x]