Version: 2008
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Content from CNET tagged with

brain [x] , response [x]

News Stories

Showing 1-4 of 4 results found

This is your brain on a Super Bowl ad

February 8, 2006 Researchers release brain scans that show what feelings--if any--this year's ads triggered in viewers. Photos: Your brain on ads TAGS: Federal Express, Super Bowl, brain, emotion, researcher, viewer, Disney Corp., activity, response

This is your brain on TED

March 12, 2007 A neurologist explains synesthesia--a cross-wiring of the senses of hearing, vision and touch. Is this how poetry is born? TAGS: emotion, brain, mother, patient, condition, scientist, vision, response, California, conference

This is your brain on video games, ads

August 21, 2007 It may sound like science fiction, but one company is helping market researchers track how the brain responds to content like games and ads.Photos: Scanning brain waves TAGS: THQ Inc., brain, video game, market research, response, headset, games, monitor, video

Who really won during the Super Bowl?

February 5, 2007 Brain scans reveal that most million-dollar ads failed to connect with viewers, but one stands out as a clear winner. TAGS: Super Bowl, brain, Coca-Cola Co., emotion, robot, video game, Sprint Nextel, response, video
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