Version: 2008
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Content from CNET tagged with

Redmond [x] , aQuantive Inc. [x]

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Quantifying Microsoft's biggest purchase ever

May 18, 2007 For $6 billion, Redmond gets Aquantive, a leading player in serving online ads. But will it get peace of mind?Microsoft to buy Aquantive for $6 billion TAGS: aQuantive Inc., online advertising, 24/7 Real Media Inc., DoubleClick Inc., Redmond, Microsoft Corp., Google Inc., Yahoo! Inc.

Making sense of Redmond's $6 billion buy

May 18, 2007 Executives from Microsoft and the ad firm the software giant is buying address the significance of the move and why the hefty price tag is justified. TAGS: aQuantive Inc., Brian McAndrews, Kevin Johnson, online advertising, monetization, Redmond, agency, MSN, Microsoft Corp.
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