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Content from CNET tagged with

aQuantive Inc. [x] , MSN [x]

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Microsoft to buy Aquantive for $6 billion

May 18, 2007 Spending spree on advertising companies continues, as the software giant issues a rejoinder to Google's plan to purchase DoubleClick. TAGS: aQuantive Inc., Razorfish, DoubleClick Inc., Microsoft Windows Live, advertising company, advertising agency, advertiser, acquisition, VoD, online advertising, Microsoft Corp., media, MSN, Google Inc., IP, Microsoft Windows

Making sense of Redmond's $6 billion buy

May 18, 2007 Executives from Microsoft and the ad firm the software giant is buying address the significance of the move and why the hefty price tag is justified. TAGS: aQuantive Inc., Kevin Johnson, Brian McAndrews, monetization, online advertising, Redmond, agency, publisher, Microsoft Corp., MSN
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